Pfizer’s “Hai Karate” (1973) and Golden Wonder’s “Kung Fuey”
Two sociological examples of advertisements illuminate power, secrecy, trust, and colonialism. Pfizer’s “Hai Karate” (1973) and Golden Wonder’s “Kung Fuey” (1974-76) ads reveal the complex interplay between consumerism and sociocultural factors. The “Hai Karate” ad on Quickmeme depicts a man in a combat stance. Based on Chan et al. (2020), this advertisement captures British ... Read More
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