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“Hai Karate” Essays

Pfizer’s “Hai Karate” (1973) and Golden Wonder’s “Kung Fuey”

  Two sociological examples of advertisements illuminate power, secrecy, trust, and colonialism. Pfizer’s “Hai Karate” (1973) and Golden Wonder’s “Kung Fuey” (1974-76) ads reveal the complex interplay between consumerism and sociocultural factors. The “Hai Karate” ad on Quickmeme depicts a man in a combat stance. Based on Chan et al. (2020), this advertisement captures British ... Read More
Pages: 4       Words: 914
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