Introduction
Larry Page and Sergey Brin, both undergraduates at Stanford University in California, developed the “BackRub” search algorithm in 1996 with the help of Scott Hassan and Alan Steremberg. The search engine quickly grew in popularity, and the company moved multiple times before landing in Mountain View in 2003. The firm, which came out publicly in 2004 and swiftly was among the world’s largest media conglomerates, had fast expansion during this period. Google released Google News in 2002, Gmail in 2004, Google Maps in 2005, Chrome in 2008, and Google+ in 2011. (2014) (Krishnan).
The technological transformation enabled the company to become a household name. Google used a four-criteria approach to initiate change. This includes asking the questions: why, what, who, and how. By asking “why,” the management wanted to know the reason behind the need for change. The “what” phase was meant to underscore the vision for change. It was also important to ascertain the stakeholders that were impacted by the change, which explains the “who” phase. Finally, the approach to the change execution was important and informed the “how” question. This phase entails decision validation, alignment, and engagement, which are important concepts in organizational change.
Bridging the Gap between IT and Business
It takes discipline and a balancing of technology, people, and business to bridge the gap between business and technology. Google has mastered the art of linking IT with business in several ways, among them: Practicing active listening to comprehend the issue and ramifications on all relevant parties, maintaining personal integrity to enable effective execution and communication with important stakeholders, and aiming for ‘meaningful support’ by being willing to get down to business, but also willing to transcend above it and steer the company in the right direction. Google understands that it plays a big role in the running of other businesses globally.
Understanding IT and Business
Information technology uses computers to safeguard, store, gather, process, and transport information. Corporations, healthcare, state institutions, and even education use it. Information Technology has been an important factor in large businesses’ success and a focal point for businesses such as Amazon, Apple, Microsoft, and Google. It is essential in helping businesses grow and generate maximum output. It gives room for businesses to work more efficiently and be more productive.
How Does Google Use IT and Business?
Information Technologies
Google was revolutionized through innovation. Google makes use of both software and hardware to collect data. Storage databases and server farms are included in the search engine. Linux, an operating system for storing massive amounts of data, processing information, and hosting applications, is one of Google’s services. This allows Google to supply utility services to small and medium-sized businesses (SMEs) and larger corporations. Google’s IT model remains unchanged, namely creating a prototype using commodity hardware and clever software. The technological experts were able to transform how the search engine functionality. Search Engine Optimization has been consistently enhanced through innovation. The algorithm has transformed over the years to redefine the landscape of search engines. One area that Google has had a huge impact on is advertising marketing, an aspect of IT. Since Google has the vision of having all information in a universal area that is unique and fast, the change in the advertisement tools has been propelled by innovation (Edosomwan et al., 2011).
Not only is Google the present search engine market leader, but its publicity and advertising capabilities allow businesses to reach a vast number of potential customers, increasing brand awareness and driving targeted traffic to their websites. Understanding Google marketing techniques in Michigan is crucial because success on Google can make or break a company. Google has enabled advertisers to index their content and optimize them to make a kill in their marketing. It is important that even if you have the greatest product or service in the world if no one knows about it, you will not be successful. Knowing how to use Google’s features increases the user’s chances of ranking at the top of relevant searches and boosting their business significantly. Therefore, with innovation, content pruning has been made possible, and now advertising marketing can be enabled without any hindrances.
Business
Google makes money in a variety of ways. Web browsing, mobile operating systems, and cloud computing are just a few of the components that make Google’s ads, which account for 90% of the company’s revenue. Google is building its platform for applications like GMail and Google Maps. Google has purchased software start-ups that they plan to integrate into their existing services. Google offers extensive reporting and tools to help with advertising. People can use Google Analytics for free, and advertisers can see how many people have visited their site, among other things.
When Google changes anything, it affects all online business platforms. Google search console and analytics are necessary for any platform users who want to use it to market and advertise their products (Levy, 2021). Set up news notifications for the “Google algorithm.” When a new one is introduced, you can keep track of it and what changes are coming. It will be critical to monitor this information daily. Often, the material is released at a rapid rate leading up to the launch, so staying on top of things will be critical. Before making modifications to the website, users should evaluate the source of the material. Sometimes, a website will have an item trigger an alert, which may cause them to take action.
How did Google incorporate IT into its Business?
We live in a civilization that is fuelled by digital technology. Google integrated information technology into their business by developing high-tech items such as phones and Google Home that can meet the needs of any consumer. Google provides services to assist with business portfolios by combining their technology and business understanding.
Google has grown its business by incorporating AI into its platform. Google has used AI to assist businesses in accomplishing jobs that previously could only be performed by humans. The expert system that delivers automatic information analysis has been enhanced using AI. The expert system, a machine learning breakthrough, has aided in reducing errors, providing expertise, and expanding people’s knowledge. Pattern recognition, picture analysis, Speech Recognition, and neural networks are examples of AI applications. Company listings in Google Search, Google Maps, and third-party websites are another way Google has used IT in its business. Google has even gone so far as to alter its app features to meet the demands of individual users. For instance, the Google app can recognize a song simply by humming it. Computer information technology is an exciting field that is always evolving to satisfy the needs of modern society. Its application is extensive and unique, but there are several restrictions to be aware of as this technology advances. The use of AI as a concept of IT has been beneficial for Google because it has helped the organization expand immensely.
The role of IT in Business Success
People’s relationships, work, purchases, and daily routines are all influenced by Google digital marketing (Levy, 2021). As a result, today’s firms must know how to leverage the digital environment to maximize brand visibility and impact. It has been Communication, content overload, openness, and intimacy are all skills that a digital marketer should have. Interacting with potential customers these days is akin to spinning a roulette wheel. The roulette ball will spin and bounce as the wheel rotates before landing on a place, symbolizing the company’s marketing message (i.e., a customer). Google is the wheel, letting businesses to communicate with people in a public environment while also providing a platform to sell products, services, and clear messages. Good communication skills and the ability to prune content to encourage low bounce rates, transparency, and intimacy will attract clients to one’s product and services. A good digital marketer should be able to interpret google analytics. This means they can understand social signals and examine whether their content has lower bounce rates. This will help them align their content with market demands.
Data protection is the ultimate aim of Google as a company. Proper implementation of IT ensures data is safeguarded, which means putting in place industry-standard controls to prevent the loss, misuse, unlawful disclosure, or modification of company-related data or worker-sensitive information. IT ensures that vital information is protected from compromise or loss following data protection rules.
Information technology can analyze specific data and assist in planning a business journey based on data trends and information. IT has provided the firm with a plethora of tools that have helped them tackle difficult business problems and plan for future growth. With IT, the firm can promote its products or services to a global audience.
Implication and lesson learned from the case study
Google has transformed over the years to become a leading search engine company. Optimizing the website for SEO is one of MI’s most important Google marketing techniques. Google has been able to incorporate important terms into all of the user pages, including the name of their city. The change in market strategy has made Google the most popular search engine among users. There are important elements we can take away from the case study among them:
- It is clear a high percent of Google’s revenue comes from advertisements (90 percent )
- It is important to note that Google buys start-up businesses and this helps it gain the market share.
- We also learnt about the importance of information technology in general, as well as how it benefits businesses and how this large corporation uses it.
- Google the business strategy has been facilitated by makes use of both software and hardware.
- We also learned about Linux and that it is a Google service.
Conclusion
To summarize, information technology has had a massive impact in business operations. Computer systems have advanced tremendously throughout the years. Computers are often regarded as one of the most significant inventions in human history. The operating system’s applicability has evolved over time, allowing its users to benefit from information technology. Companies such as Google has make use of IT for growth.
References
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), 79-91.
Krishnan, M. (2014). MARKETING STRATEGIES OF GOOGLE AND APPLE. Sansmaran Research Journal, 4(1), 51-52.
Levy, S. (2021). In the plex: How Google thinks, works, and shapes our lives. Simon & Schuster.
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