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Global Markets Essays

Expanding Jumeirah Beach Hotel Into a New Country

Miami’s Jumeirah Beach Hotel’s Marketing Plan The Jumeirah Beach Hotel is a 5-star establishment in Dubai, United Arab Emirates, famed for its beachside setting and high standard of service. The company may reach a new demographic and generate more income by establishing a presence in Miami, Florida[1]. The Jumeirah Beach Hotel, however, needs to create ... Read More
Pages: 4       Words: 1037

Reflective Essay on Global Value Chains

This reflective essay draws on the points I found interesting about global value chains (GVCs), and they changed my understanding of the business world and GVCs. The reflection is based on subject content, online discussions, and assignments completed throughout the course. From the beginning of the course, I was eager to expand my knowledge of ... Read More
Pages: 7       Words: 1738
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