Introduction
Anyone who works continuously for an organization whose global presence and operations are well-known qualifies for the title of a global manager by default. This is a job that requires a high level of intelligence, skill, and ability. There are certain obstacles that one faces as a global manager, and one needs some special characteristics to meet those challenges. Here, I will look at the qualities that a global manager must possess to ensure the company’s long-term success. Specifically, this paper will address attributes like ethics, which control the conduct of both employees and employers, and Value-based management where a company’s management selects what they believe will grow in importance over time, they then devote resources to increasing that value. In addition, this paper will look at how different international cultures around the world interpret cultural appraisal, which is a hallmark of international cultural assessment. This analysis will start with international culture, ethics, value-based concerns, self-audit, and a case study of a Coca-Cola company.
Literature review
International Culture
Cultural differences range from organizational cultures to religious ones. The Hofstede theory is the finest tool for determining a person’s gender and ethnicity. As a starting point, it assesses the degree to which a society’s cultural laws grant people freedom and autonomy, as well as the distance that people have in power relationships. Behaviors, values, and beliefs, play a role in making an organization’s culture. The cultural awareness of a manager in charge of multiple locations around the world is essential. What does the person believe and how does he act? There is vealer of ways in which a culture’s value can be measured. The intensity of a culture can be measured by how much value is placed on a certain product or behavior. When establishing a facility in a foreign country, a company must consider the local culture, as the organizational structure may alter based on the culture of the location. Social classes may play a role in some countries, whereas formality is less essential in others (Aizaz, 2021, pg.109166-109185). Because of the many different cultures in the world, the global manager needs to be aware of these differences in octet the best manager for the plants in other countries, determine the best compensation for employees, and devise both long- and short-term plans for both long- and short-term goals.
It is easier to govern and expand an organization when everyone has the same perspective. Maintaining the company’s culture requires socializing with everyone as socialization teaches people organizational behavior. Each firm aims to build a unique culture that sets it apart. The uniqueness of each organization influences customer preference. As a global manager, one must stay up with cultural shifts. Multiple cultures require flexibility and a strong market culture is needed as the company’s main purpose is profit. Adopting market culture means ensuring proper work and optimal results. By creating a market culture, a global manager has a better chance of success than one who does not. Another culture that the international management must embrace if they want to be successful is adhocracy. This is the type of culture that encourages people to take advantage of and profit from their ideas. This culture requires managers to encourage their employees in every way and be willing to take a risk. Business success depends on complying with the laws set forth by the company’s hierarchy. There should be a clear definition of how things are done in the workplace. Leaders at the top of the organization are responsible for ensuring that the business is operating as expected.
Ethics
There are distinct roles that global managers must fill. As the global marketplace continues to grow and change, managers need a wide range of diverse skills to keep up. To run a successful international business, an organization must maintain good relations with other countries. The normative theory is the most helpful when it comes to grasping ethical concepts, in this theory, individuals are supposed to do defined things, and this theory clarifies why they are required to do so. To keep the relationship going, the manager has to put in a lot of effort here. In other words, ethics is concerned with enforcing presumptions about how an organization should act. Those companies that lead the way in global commerce are more likely to face greater difficulties as a result of political, technological, cultural, economic, and market forces. The likelihood of encountering more significant ethical issues rises in direct proportion to the complexity of the business environment. International conflicts, human rights diversity, and grave violations of human rights are just a few of the ethical issues that a global manager may have to deal with (Sharma, 2020, pg.188-192). In addition, ethical dilemmas stemming from international politics, cybercrime, and corruption are all possibilities for a global manager to face on the job. In the United States, businesses are not permitted to offer, accept, or pay bribes to foreign governments or officials. If they violate this law, they face serious consequences such as a fine of more than two million dollars for any company found guilty of this offense. There are strict rules in the United States prohibiting companies from discriminating against locals, violating local laws, or failing to respect the environment and property of the local community.
Good management, according to normative theories, means adhering to the law even if it hurts. Ethical standards can be developed and implemented by an international manager. One must be involved in the ethical code, even if it means speaking directly to their staff about its importance. The company intends to present itself in this way to comply with all diversification and human rights laws. When an administrator upholds high moral standards, the company’s atmosphere is more likely to be positive and supportive. As long as they work under a leader like this, the workers will never feel like they are allowing a greedy and corrupt person to gain more money illegally. Second, the company’s image and reputation will improve. Last but not least, there will be a bond formed between the manager and the company’s employees, as well as between the business and the rest of the world.
Values-Based Considerations
Value-based management principles guide a manager in recognizing and maximizing deal value as long as he or she is adhering to them. It also shows and conveys the value of the leader as well as his or her employees. A person’s motivation will soar if they try to live out their values daily. Value-based consideration is explained by the value leadership theory. Workers in a business with the same values are much more likely to work together, which leads to increased productivity. The value of a company will always be measured in terms of shareholder value. A long-term international manager must have this quality. This means that the company’s long-term goals will take precedence over its short-term ones. An idea that works well in one location may not operate as well in another location. All of the company’s various cultural beliefs must be taken into consideration by the global manager when generating a company’s value statement.
The productivity of a company can be boosted in a variety of ways by a global manager who uses value-based leadership to guide the company in the right direction. This can be done by creating a statement that will direct all employees, no matter what their position is in the company. Managers, stakeholders, and employees will all have a clear direction and mission under this leadership style. For each individual, the assertion will serve as a reference of their value whenever a decision is made. If there is a sense of togetherness and cohesion in the workplace, there are more customers and stakeholders. Second, a sense of oneness will be fostered among the manager and his or her staff. As a result, the company’s stakeholders and customers now perceive it to be worth more. In of a company to achieve its goals quickly, its stakeholders must have complete faith in the company (Montenero, 2021, pg.10). Thirdly, the business will create new avenues for development. Extra customers and stakeholders will be drawn in, increasing the likelihood of additional expansion.
To succeed as a global manager, one needs to have a few traits in common with these leaders. These leaders are confident in their abilities. A high level of certainty has been demonstrated by these leaders. While fully cognizant of the fact that there are leaders who are superior to themselves. These leaders are aware of both their strengths and their weaknesses, and they use this knowledge to balance their power. Their humility and positive impact on the organization are also evident. Value-based leadership is advantageous to the company because it leads to improved employee relations, increased output, and the achievement of the company’s goals.
Case Study
Coca-Cola is based in Atlanta, Georgia. Coca-Cola sells beverage concentrates, syrups, and finished drinks (including sparkling soft drinks; water and juice, and dairy). Coca-Cola operates in over 200 countries. Coca-Cola helps the global economy (Seemann, 2020, vol.74). The corporation controls over 400 brands and is a household name. Coca-Cola has over 900 million monthly customers. Coca-Cola, the world’s leading soda beverage, has great resources and an excellent brand image, therefore it’s accepted worldwide. Coca-aim Cola’s is to segment the market everywhere.
Culture abroad
Coca-Cola and its businesses are popular. Because of Coca-marketing, people throughout the world drink more beverages than before. In this industry, the common people and authority figures are close. Coca-communities Cola’s Progress businesses are always multiethnic. Little individualism makes the firm easier to handle. The culture won’t affect Coca-industry. Cola’s Coca-Cola aims to maximize revenues in every country it operates. Everyone needs food and drink. Despite changes in society, politics, and the economy, food and drink will always be needed. This is why Coca-Cola isn’t affected by global cultures (Kotabe, 2020, pg.3-18). Social structure, religion, communication, and feelings all contribute to a location’s culture. Coca-advantage Cola’s over other corporations is that it’s not impacted by local culture. This condition must be met for a foreign corporation to be accepted. Coca-Cola faces health risks from the high sugar content, more competitors, plastic bottle garbage, and a lack of water. These are some of Coca-biggest Cola’s issues.
Ethics
A business must operate within certain parameters and rules. A company’s reputation draws more customers and investors when it behaves well. The normative theory claims that running a business is not complicated. When a customer’s trust and loyalty are founded on how a company conducts itself, the company’s reputation is important. Global ethics are essential since they will enable the business to keep good relations with the local populace and draw in more clients in the new location. Important ethical considerations include honoring local laws and values, the environment, the land, and the human rights of those in the workplace. The Coca-Cola Company has done well by upholding some ethical standards. The fundamental principle of the Coca-Cola company is respect for the law and people. This company is driven by diligence and honesty, it is committed to promoting and maintaining a good working environment where all kinds of harassment and bullying are prohibited. Coca Coca-company does not discriminate against anyone. This company does nodes that allow forced labor.
The Coca-Cola Company has benefited, at least to some degree, from employees’ adherence to ethical standards. Maintaining compliance with the law has enabled the company to grow its customer base and increase the number of monthly transactions it processes. Coca-Cola Company has been accused of several unethical practices, including a contamination crisis that occurred in June 1999, when approximately 30 children in Belgium became ill after ingesting coke products. Coca-Cola Company has also been accused of dictating the code of ethics. It has been accused of engaging in racial discrimination, and in 1999, its reputation was severely damaged when 1,500 African-American employees filed lawsuits accusing the company of engaging in such behavior. This company is also dealing with problems relating to the usage of water, pollution, and inadequate oversight of supply changes. Coca-Cola has been accused of polluting the environment and reducing the amount of groundwater near its bottling plants in India, which has caused the company problems.
Values-Based Considerations
The Coca-Cola firm has used the quality of being value-based to its advantage, which has contributed to its success. This organization places high importance on diversity, inclusivity, and equity. They leverage a wonderful diversity of individuals all over the world by adhering to these values, which are a component of the company’s growth strategy and play a vital role in the company’s success. They also respect equality by ensuring that all people, regardless of who they are or where they come from, have access to opportunities on an equal footing. This business has demonstrated its commitment to gender diversity by signing several diversity pledges, and it is continuing to work toward achieving gender parity in its leadership positions. It places a high priority on human rights and workplace rights, and over our ears, it has established a solid reputation based on trust and respect. Additionally, this organization is dedicated to ensuring a diverse range of suppliers. They are under the impression that integrating their clients and customers in the procurement strategy will assist in the development of more robust local communities, as well as generate long-term growth and an edge for their system in the marketplace.
The Coca-Cola business has a long history of advocating for legislation on both the national and local levels that promote LGBTQ community members’ rights to inclusion and equality. It was the first firm in the United States to publicly support the Employment Non-Discrimination Act, and it joined three hundred seventy-nine other companies in submitting an amicus brief with the Supreme Court in favor of marital equality. In addition, it has been effective in several states in the fight against anti-LGBTQ religious freedom restoration act legislation. Coca-Cola and the Coca-Cola Foundation are delighted to provide support to a wide variety of LGBTQ organizations, both national and local, that are striving to advance LGBTQ inclusion and equality in the United States. The development of value for individual customers on a one-to-one basis is the primary focus of the organization. One could say that the business strategy of this particular corporation is listed on the promotion of economic profit and the production of value for the company. The most important goal is to increase both the quantity and the quality of all forms of marketing, with advertising serving as the primary driver of this improvement.
Self-Audit
International culture is a trait that each worldwide management has to grasp. I have participated in a wide range of leadership activities, and I have provided effective leadership throughout those experiences. The student body at any given university represents a wide range of ethnicities and nationalities. Universities in the United States are popular educational destinations for students from other countries. The capacity to manage a worldwide business that is defined by multiple cultures can be demonstrated by holding a leadership position in a university and producing the best possible results. My overall score, based on a scale of one to 10, is seven points out of ten. It takes time and effort to absorb the wisdom of those who came before you if you want to become an effective leader. Learning can be accomplished through seeing other individuals or through reading, as well as through gaining and applying certain theoretical characteristics. I instead focus on raising the percentage of people who comprehend international culture to ten percent, as the fraction that is still lacking in knowledge is still large. Reading books, going to well-known worldwide managers’ offices, and questioning such individuals will bring my understanding of this characteristic up to its full potential by the time this calendar year ends.
The behavior of an individual as well as how employees interact with one another within a company is an example of ethics, which is another quality that contributes to the success of a business. I have no doubt they no can maintain a morally upstanding demeanor. There came a point in time when a leader was required back in the village to represent the young people, but I was not present when they met. After asking who would be suitable for the job of the chairperson, they gave my name, and according to the information that was provided to me, there was nobody who would challenge me for the position. People look favorably upon me as a result of the way I conduct myself. Eight points out of 10 is a good score for me when it comes to my behavior. As I continue to hone my abilities as a leader, and not too much further down the road, I am confident that I will eventually obtain the remaining two percent. I have a very basic understanding of how to obey the law. As a result of my adaptability, I can coexist peacefully with anyone I happen to be living with, and my roommates tend to enjoy our time together after only a short period together. After acquiring the two percent, I will make an additional effort to become acquainted with the legal systems of many diversity.
First and foremost is that which is excellent. Leadership that is founded on one’s values and characteristics are very remarkable due to the rapid pace of change. I would say that I am above average, based on a scale of one to 10, which would be five percent. I contribute significantly to the success of my leadership team. As soon as my superiors recognized my worth and the contributions I could make, the administration started evolving and getting better.
Conclusion
In conclusion, the research has investigated the significant characteristics that are required of a global manager in an operating environment that undergoes shifts in a very short amount of time. I have utilized a variety of academic theories, such as to explain culture, normative theory, and value-based leadership theory. Doing this has allowed me to gain a greater understanding of the world around me. According to the study’s conclusions, cultural sensitivity and cross-cultural communication are critical for corporate growth and development. On the subject of cultural and value-based traits, as well as the importance of these aspects in management in general, I have examined these issues. I have conducted an analysis on myself to determine what % of the time I am out. I can create those abilities. Because of this examination, I now have a better knowledge of the fundamental characteristics that are required for effective management. We are aware that being a global manager comes with a number of duties that, as a result of our study, call for improved and specialized skill sets.
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