The Ford Pinto Boycott Case Study
Introduction Boycotting campaigns against companies can significantly impact their competitiveness, reputation, and finances. This essay analyzes the notable case of the consumer boycott launched against Ford Motor Company following a critical vehicle design flaw and deficient safety priority-setting regarding its Ford Pinto model line in the 1970s. Assessing responses and impacts offers insights into ethical ... Read More
Pages: 6 Words: 1574