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FMCG Essays

Changes Required To Pursue a Successful Business Strategy

Organizational Overview and Problem Statement The Fast Moving Consumer Goods (FMCG) industry in Saudi Arabia is dynamic, and many proprietors seek professional consultation to maintain a competitive advantage. As a company offering commercial and marketing services to global and multinational corporations in the country, numerous opportunities exist to excel. The company is divided into critical ... Read More
Pages: 8       Words: 1957

Strategic Decision Making of Unilever

Introduction Unilever is one of the famous and old FMCG (Fast Moving Consumer Goods) producer companies in the world. Founded in 1929, this company has successfully extended its business and made its goods popular under different brand names in more than 190 countries. It has been recognized that when it comes to FMCG products, the ... Read More
Pages: 9       Words: 2433
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