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H&M in Fast Fashion

Executive Summary This executive summary presents an overview of a strategic study of H&M, a prominent fast-fashion store. The research focuses on the company’s competencies, resources, competitive advantages, and worldwide strategy. Critical resources and competencies of H&M include brand reputation and consumer loyalty, a worldwide supply chain, efficient logistics and inventory management, and sustainable and ... Read More
Pages: 17       Words: 4430

Strategic Capability Analysis H&M in Fast Fashion: Continued Success?

Synopsis of H&M’s Strategy and competitive position Erling Persson started H&M in Sweden in 1947 to focus on retailing apparel and cosmetics. H&M has expanded rapidly, now operating in over 3000 locations across 28 countries. His primary market is Germany, followed by Sweden and the United Kingdom. The target demographic for this brand has always ... Read More
Pages: 18       Words: 4798
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Greenwashing in Fast Fashion Brands

The fast fashion industry is undergoing massive growth triggered by the constant need to reshape consumer needs, behaviors, and preferences. Fashion companies are pressured to consistently produce new designs in large volumes to meet this high demand. The massive production of these clothes exerts extreme pressure on the environment (Sagapova & Buchtele, 2022). Pressured to keep ... Read More
Pages: 14       Words: 3710
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