The Effect of Entry Strategies of Firm Performance
1.0 Introduction 1.1 Background of the research The entrance methods used by multinational corporations have a significant influence on how well they perform in foreign markets (Brouthers, 2002, p. 210). As globalization continues to shape the corporate environment, international corporations are increasingly looking for possibilities in growing markets such as Africa. Entry strategies are the ... Read More
Pages: 10 Words: 2591