Enterprise Application Software and Value Chain Management
Technology advancement and globalization have resulted in stiff competition among firms operating in domestic and global markets. Sustaining the current competition requires firms that can manage their value chain effectively by integrating modern technologies, looking for advanced competitive advantages, and fostering customer delight (Presutti Jr. & Mawhinney, 2013). Enterprise application software (EAS) has become a ... Read More
Pages: 5 Words: 1168