Persuasion in Life Call’s I’ve Fallen, and I Can’t Get Up! Commercial
The Life Call Commercial, I’ve Fallen, and I Can’t Get Up, began running in 1987, targeting elderly individuals. Because of their age, such people may find themselves in medical danger yet have no one to attend to their needs immediately because they may be the sole house occupants. Hand-held cellphone devices were nonexistent at the time. ... Read More
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