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Digital Channels Essays

Presenting the Report and Customer Journey Map on Amazon Music

Executive Summary In order to effectively market the music streaming service, this report presents a digital marketing plan for Amazon Music. The strategy seeks to draw in and keep target audiences, boost brand recognition, and encourage subscriptions. The target audience must first be identified, taking into account their demographics, musical tastes, and streaming habits. This ... Read More
Pages: 14       Words: 3788

Conversational AI Chatbots

Introduction Businesses do not operate in isolation if they have to achieve to competitive advantage. In essence, they interact with both the external and internal factors that shape the way they traverse the market. Marketing consultancy services, with vast technological knowledge and experience in situational analysis and marketing campaign strategies, are essential for the successful ... Read More
Pages: 6       Words: 1480
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