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Digital Business Tools and Transformation Analysis


In the modern business environment, companies need to embrace digital tools as a prerequisite for improving their efficiency and reducing costs while adhering to evolving digitalization trends. This study explores five essential tools explicitly designed for an e-commerce retailer aiming to grow its online presence. The tools analysis included project management, CRM, inventory management, business intelligence, and E-commerce platform solutions that were picked strategically by their ability to streamline particular components in the retail model. The ability to adapt is needed in the contemporary business world. It is known, however, that with businesses increasingly adopting digital tools to ensure operational excellence and cost efficiency, the attention turns toward five crucial e-commerce retailer tools. Several solutions, ranging from streamlined project management to bespoke customer relationships, are guaranteed by them not only strengthening but also persistence and stability in a fast-changing market.

Business Model Selection

The selected business model developed in response to the competitive and information-based economy is an e-commerce retailer that sells sporting goods equipment and apparel. A digital business model emerges as a strategic option, allowing enterprises to respond quickly to the needs of potential consumers and alter procedures under certain market conditions. The aim has been to identify the effects of digital technologies on current business models, followed by a thorough analysis of steps in a roadmap for digital business transformation (Strutynska et al., 2019). As a local brick-and-mortar retailer, the company aims to increase its consumer base by implementing a direct selling channel that requires digital optimization in critical domains, including the order fulfillment process and customer experience, among others (Berghaus & Back, 2016).

In embarking on this digital transformation journey, this retailer hopes to overcome its physical constraints and take advantage of the vast online market. E-commerce and advanced technologies fuse imperatively, leading the company to a market segment where responsiveness mentors customer orientation, translating into its competitive advantage. Traditionally, the business model plays a crucial role in managing production–and economic and entrepreneurial activities within an enterprise; it creates value for customers as well as added value that is brought to them through interaction with other business partners while fulfilling requests from stakeholders. This is a business idea that has received practical application. The modern business concept, as a rule, consists of the following elements: The key strategy, strategic resources, competencies, value chain, and customer interaction forms (Galimova et al., 2019).

Business Intelligence: Tableau

Tableau is a popular business intelligence tool that specializes in parsing and analyzing different sorts of data forms. It is excellent at Interpreting information into action by describing how sales and channels operate in the digital space and what conclusions can be drawn from customer interactions. Tableau, through the use of dynamic dashboards, makes it evident how complicated data can be changed into practical insights that assist decision-makers in making informed decisions that enhance overall productivity.

E-Commerce Platform: Magento

Retailers can build and manage online stores with the help of Magento, an open-source eCommerce platform. Magento, which is well known for its flexibility and scalability, supports the objective of a retailer to launch an optimized direct-to-consumer online channel. It is such a highly flexible and scalable product as Magento that it emerges as the linchpin in the retailer’s endeavors to establish, refine, or finesse an online direct-to-consumer sales channel. This open-source e-commerce provides a platform that not only supports the development and operation of online stores but also allows for the smooth running of a retailer’s digital strategy.

Implementation Strategy

Implementing these tools requires getting the department heads and Digital Optimization Task forcing on board. This cross-functional team, led by implementation consultants and vendor account managers, is responsible for strategically procuring chosen solutions. Integration requirements are based on evaluations of the current systems and processes, while staff endures customized training for each tool. The task force focuses on solution configuration, data migration, and testing during a pilot phase in order to generate ongoing improvements for successful adoption along with smooth business workflows.

Outcome and Measurement

KPIs expected to change within 12 months include e-commerce sales growth rate, online store site traffic and conversions, inventory management efficiency, order fulfillment times, lead generation numbers, individual project delivery rates, and customer retention rates. Such key performance indicators are tracked on a specific dashboard to evaluate the outcomes of the digital optimization program.


The strategic selection and implementation of diverse digital tools offer the potential for significant optimization across critical dimensions of the retail model. Through enhanced collaboration, customer relationship management, inventory control, data analytics, and an efficient online platform, the retailer positions itself for substantial growth in online and in-store sales. This initial digital optimization sets the stage for ongoing innovation and business model enhancements in the future.


Galimova, M., Gileva, T., Mukhanova, N., & Krasnuk, L. (2019, March). I am selecting the path of the digital transformation of business models for industrial enterprises. In IOP Conference Series: Materials Science and Engineering (Vol. 497, No. 1, p. 012071). IOP Publishing.

Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393.

Strutynska, I., Dmytrotsa, L., Kozbur, H., Hlado, O., Dudkin, P., & Dudkina, O. (2020, September). I am developing a Digital Platform to Identify and Monitor the Digital Business Transformation Index. In 2020 IEEE 15th International Conference on Computer Sciences and Information Technologies (CSIT) (Vol. 2, pp. 171-175). IEEE.

Strutynska, I., Kozbur, G., Dmytrotsa, L., Sorokivska, O., & Melnyk, L. (2019, June). Influence of digital technology on roadmap development for digital business transformation. In 2019, the 9th International Conference on Advanced Computer Information Technologies (ACIT) (pp. 333-337). IEEE.

Tomičić Furjan, M., Tomičić-Pupek, K., & Pihir, I. (2020). Understanding digital transformation initiatives: Case studies analysis. Business Systems Research: International Journal of the Society for Advancing Innovation and Research in Economy, 11(1), 125-141.


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