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David Novak Essays

Essay on Crystal Pepsi

David Novak was referring to the fact that the product was a huge failure, despite being a great idea in theory. The main problem was that the product didn’t taste very good and was quickly discontinued. However, Novak still believes that Crystal Pepsi was a great idea. Crystal Pepsi was supposed to be a healthier, ... Read More
Pages: 3       Words: 646
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