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Customer Segments Essays

Business Model and Plan for a New Entrepreneurial Venture

Executive Summary The business model and plan stated in this report aim to create a new for-profit Australian firm. The venture suggests an innovative online platform that links regional farmers with urban consumers, permitting the latter to buy fresh, locally sourced products. This not only fulfils the needs and wants of health-conscious customers who put ... Read More
Pages: 11       Words: 2892

Evaluating the Business Model of BYD

Introduction BYD Company Limited is a high-tech company that develops technological solutions to improve customers’ lives. With more than 20 years of operation in the industry, BYD has set itself as a major industrial player in providing technology-oriented products such as new energy vehicles, rechargeable batteries, handset components, and other zero-emission products (BYD Interim Report, ... Read More
Pages: 9       Words: 2473
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Business Case Study Assignment

Business Case – Personalizing of Booking Flow A. Our customers follow similar patterns of behavior, depending on their chosen trip. Your first task is to suggest and build customer segments to make the data more manageable. Customer segments refer to groups of customers which a business or entity can divide its overall customer base or ... Read More
Pages: 6       Words: 1584
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