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Customer Experiences Essays

Competition of Businesses

Competing in the intense business world is a considerable challenge for small businesses. They often find themselves battling against industry giants. With the right approach to sales strategy, though, these businesses can survive and thrive. Here are three ways they can stand out: Embrace Niche Marketing Small companies can succeed in niches instead of competing ... Read More
Pages: 3       Words: 606

Using Personalized Marketing To Target Potential Customers

Introduction Personalized marketing has become a popular approach for firms to target potential customers. The practice includes using client records to tailor marketing efforts to personal customers’ choices and needs. While a few argue that customized advertising can cause improved sales and consumer loyalty, others query the ethics of accumulating and using purchaser statistics for ... Read More
Pages: 8       Words: 2079
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