Introduction
The proliferation of celebrity research demonstrates a rising scholarly consensus about the significance of celebrities for the knowledge of the existing conjuncture, modern capitalism, and cultural politics. However, celebrity research has largely omitted transnational and international theories and contexts, fandom studies, political economy, gender studies, which creates an extremely good exception of research.
The formation of Miley Cyrus into American Stardom as a musician has responded to various contemporary issues of social, cultural, political, and technological relevance. Miley Cyrus, as part of the media, entertains the world. The media is a large region that connects humans across the international, informs them, entertains them, and educates them. It is not possible to assume a modern international without media. Media is the internet, music, television, marketing, and billboards on the streets. One of the maximum crucial components of the media is celebrities inclusive of Miley Cyrus. People, in the beginning, want to realize approximately the lifestyles of well-known humans; they observe their lifestyles experiences, their clothes, their everyday lifestyles; humans like to replicate their idols (Zubernis, 2012). Celebrities use such well-known Internet offerings as Facebook, Twitter and MySpace to speak with fans. Miley Cyrus has lots of followers on social media platforms that form cultural and social affiliations and foster technological relevance in society.
Today’s diverse fame and ubiquity are rooted in the structural conditions of a networked “attention economy” as a behavioural logic and advertising-based business model for large and small social media companies. Celebrities like Miley Cyrus have constantly advanced the practices of self-expression and self-branding inherent in digital capitalism. Social media is expanding the value of traditional celebrities to eliminate information overload confusion. Since then, it has helped combine the pursuit of fame with commercial branding techniques to establish them as a daily cultural practice.
Celebrity endorsements can assemble trust and take a brand to new business sectors. Superstar impacts are a big name’s capacity to impact others. Organizations can utilize this power and impact to work on their items and administrations. Miley Cyrus is a well-known person who has received much attention and attention from others. Commonly known people like government officials may be well known, but they are not celebrities unless something else makes them interesting to other people (Sullivan, 2019).
The best opportunity is to meet or talk to them. As celebrities use social networking sites, fans feel they know them via Facebook tweets and updates increasing their connection and importance to their favourite celebrities. Using Fandom’s most popular study, Davidson (2014) states in his article Heroes and Celebrities that the media killed heroes and replaced them with celebrities, but democracy, including psychologists and sociologists. These heroes are not the only ones responsible for the principle. Heroes are those who have accomplished something in their lives, those who have principles or fought for something, and celebrities just show their useless life and do nothing surrounded by many cameras. The media is a huge field that connects, informs, entertains, and educates people worldwide (Cohen, 2013). The modern world without media is unimaginable. Media are the internet, music, television, advertising, and street signs. One of the most important media is celebrities (Rojek, 2015).
Celebrification is a complex phenomenon embedded in everyday and institutionalized media practices. Miley Cyrus’ celebrity culture is familiar with her personal life on a global scale. It is for the benefit of the consumer. And celebrities are changing their reputation to become brands. Celebrity cultures are merely a collection of personal aspirations to gain celebrity exposure (Redmond, 2018). Cultures are generally physically identifiable, and group features may be observed, while celebrity cultures are simply a collection of personal desires to increase celebrity publicity. Celebrities do not form a distinct group in and of themselves but can be found in many activities and communities, including acting, politics, fashion, sports, and music. This “culture” emerges when individuals are fascinated by celebrities, and it is natural in society for them to want to be a part of their lives. “Culture” is first defined by the celebrity’s external elements and then reinforced by the celebrity’s participation in this publicly formed culture (Meeuf and Raphael, 2013). Celebrity culture has become an accepted element of everyday life and a source of entertainment. Today, the public plays an important role in preserving celebrity culture by tracking celebrity locations, friends and trends in celebrity culture. And the life of celebrities in general through the constant media. Today, extreme civic engagement reflects celebrity culture in social norms and values . Today, the celebrity culture used in entertainment is seen as a form of escapism and a way to recruit mainstream audiences.
Advanced technology has paved the way for multifunction devices such as smartwatches and smartphones. Computers are faster, more portable and more powerful than ever before. Technology has made our lives easier, faster, better, and more comfortable with all these revolutions. Wright A. (2008) states that finding information about celebrities, no matter how personal, is not difficult in this digital age. The star’s home address is published in the gossip column and traditional media. On the internet, one can find beautiful pictures of celebrities in dresses and costumes and lots of pictures of paparazzi and private videos of celebrities. People do not just know the good side of life (Khamis et al., 2017). They know almost everything about divorce, scandals and other bad things that can happen in life. It can be considered an invasion of privacy. As a result, many celebrities discuss the benefits of the media in their lives. Like other ordinary people, many celebrities fight for this because they want to keep their private lives private.
The new culture of fame has changed many celebrities, such as Miley Cyrus. Social media and a continuously related lifestyle have triggered 3 widespread adjustments to celebrity as the platforms like Twitter supply regular human beings a possibility to advantage repute. In addition, they supply carefully monitored celebrities with the possibility to connect to fanatics and air their grievances. However, the idea that tweets and selfies may make someone famous only highlights social media’s narcissistic aspect. People live their lives as already renowned because it is easier to peer into a virtual navel when someone asks for life trivia (Du-Gay et al., 2013). However, famous lives aren’t simply disintegrating on the internet; social media platforms such as Facebook, Twitter, and Instagram may also propel people to levels of fame they wouldn’t have otherwise. For instance, Miley Cyrus is frequently known as the primary YouTube superstar. The young star’s dream later did so with the help of Asher, but now it began with posting a video rather than browsing a young star idol device. And Miley Cyrus’ devoted followers are becoming more and more obsessed with her elaborate, decorated R & B super mega-celebrities to be such a vibrant Twitter user.
Even those who enjoy above average social media followers in niches raise the bar for local fame. Miley Cyrus’ popularity is an example of how people can increase their followers by posting something interesting (Gerrard, 2016). This means that he can reach a much wider potential audience if he has something to say. In most cases, celebrities are wealthier, cleaner, and better-dressed than in other societies. This depiction can try to make people who respect these celebrities like them. Miley Cyrus gets a lot of paparazzi.
Even if they do not become famous on social media, the common individual contributes to celebrity culture by spreading celebrity news and photographs over the internet. By selling images, amateur photographers and gossip lovers with cellphones infiltrate the conventional paparazzi industry. Most of the pictures are the ones of the world. However, they paid for the weekly US and different celebrities’ lifestyle magazines. These magazines nonetheless exist; however, the internet permits us to post gossip news, so one cannot see a handful of the area to peer photographs. Also, all of us with a Twitter account can upload it to an image combination. Miley Cyrus` latest uncommon snap has become a tabloid headline on Instagram and Twitter, snapped with using passers-with the aid using who took place to be the proper area at the proper time. The New York Times investigated how the surge in newbie social media pictures devalues the market (Geels, 2011). People commonly see those uncommon photographs on Facebook, Instagram, and different sites so that they may be more inexpensive than impressive.
Conclusion
In conclusion, celebrities have been an essential element of American tradition. But with advances in the communications era, new media systems have redefined the position of celebrities in the United States. The medium affects how the message is recognized. McLuhan claims that each new advance in the communications era has had private or social consequences. This study uses political economy to make this media-related inference and analysis about Miley Cyrus. The political economy includes production and trade and their relationship to law, customs, government, and national income and wealth distribution.
Reference
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