Consumer Decision-Making Process and Influences on Female Purchasing Behaviour: A Two-Week Diary Analysis
1.0 Introduction An in-depth analysis of the purchasing decisions made by a female consumer over two weeks provides insights into the decision-making process and critical influences shaping her brand selection and loyalty. The report examines the compensatory evaluation process used to choose familiar brands, noting trade-offs between product risks and benefits. Communication sources like television advertisements ... Read More
Pages: 14 Words: 3654