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Consumer-Centric Marketing Interventions Essays

Consumer-Centric Marketing Interventions and Problem-Formulation, Alternatives and Recommendations

Introduction Companies in today’s highly competitive retail sector are constantly pressured to innovate to stay up with changing client desires and demands. It is especially true for Kmart Corporation, a long-established but faltering retailing behemoth in the United States. In the face of increased competition, poor financial performance, and a limited online presence, Kmart must ... Read More
Pages: 6       Words: 1500
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