The Impact of TripAdvisor’s Pictorial Reviews on Consumer Booking Intention
CHAPTER ONE: INTRODUCTION 1.1 Background of the study In recent years, the travel and hospitality sector has experienced a significant transition, moving away from traditional in-person booking techniques and towards a digital landscape dominated by online review sites (Jones & Comfort, 2020). Of these, TripAdvisor has become a significant force, transforming the way people organize ... Read More
Pages: 4 Words: 954