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Communication in Organisations


Organizational success is the dream of every company or institution. But, this can only be seen by working on various organizational tools, one of them being communication. Communication involves the operations that are conducted in and around an organization. Effective communication is a solid tool that many organizations use to secure high competition in the market. In addition, other factors like teamwork, persuasion, groups and teams play a significant role in guaranteeing business success. This report will probe, identify and evaluate the interpersonal communication strategies employed in Hoang Mai’s interpersonal communication strategies and issues that may be affecting their business. Also, if there are issues with their business, the report shall direct possible solutions towards reassurance of substantial performance in their Organization. Finally, it will look at other vital elements applied in organizations to certify a victorious outcome.


Communication in Organization is considered the prime stronghold towards an Organization’s success. Communication in organizations involves a bracket of processes and tools accountable for effective communication and smooth flow of information alone, enhancing joint effort among the members. Internal communication also involves leadership, employee morale, company culture and other areas. For an organization to be effective, all these areas have to be professionally taken care of to ensure the Organization of thriving (Da HiLLs, 2013). In addition. Communication also involves the external environment, which plays a significant role in the business’s health. These include customers, competition, and the economy, among others. Customer satisfaction is a significant component that the management and employees of an organization should invest in. An organization gains competitiveness in the market by comparing itself with others in the same sector. For this to be reached, an organization ought to consider both the internal and external environment and also be able to gauge the level of communication that they are applying in the Organization. In this report, I seek to identify, evaluate and discuss the interpersonal communication strategies applied in Hoang Mai’s Organization. Moreover, I will discuss the issues that I have identified in the Organization concerning the following areas: Trust development, persuasion and Groups and teams.


The prime reason for researching Hoang Mai’s Organization was to help establish the effectiveness of the communication strategies applied in the Organization. In addition, identifying issues in the communication criteria was paramount. The method of research used was conducting an interview. This involved extensive probing to ensure all data and information were collected. The following were the findings of the research.


The research was based on three main communication areas in an organization’s internal and external environment. These areas were trust development, persuasion, groups and teams. Upon evaluation, the following were the findings that I unveiled concerning the culture of the Organization. Some were positive, while others need further interrogation and rectification for the success of the business

Truth development

In this Organization, trust development is up to scratch. It can be considered entirely satisfactory since I established that the colleagues are of the same age group, and aside, the individuals have personal relationships away from work. Therefore, it is correct to state that the colleagues correctly understand each other’s virtues due to their friendship. In organizations, this helps to build confidence among themselves, which certainly helps considerably, especially in the sharing of ideas within the Organization (Turaga, 2013). In addition, I also discovered that mistrust sometimes happens among the members, especially when they are dealing with finances. However, the colleagues have discovered a splendid methodology to help fix and rebuild their trust. Finally, Hoang Mai attested that trust has helped the employees to improve the working environment since there is a better understanding and cemented friendship between the employees.


In Hoang Mai’s Business, I discovered that they have exemplary techniques to persuade their customers. They use promotion of their products where for instance, if a customer purchases an item from their top ten, they get the following top ten items at half price. In addition, they also consider the buyer’s age before deciding on which persuasion method to employ. Also, I unearthed a negative strategy that they use in serving their customers. Some of their decisions are based on guessing the likelihood of customers’ product preference, which should not be the case as sometimes, you may not always be correct.

Groups and Teams

Hoang’s workmates always work in teams to ascertain accuracy in the delivery of orders and proper transition between the shifts. Finally, according to Hoang, the employees’ trust is adequately developed as there is a culture of respecting and trusting other workers’ functions alone the transparency and smooth flow of information.


To ensure proper and effective organizational success, adequate measures and precautions have to be put in place. Some include teamwork, communication, respect among colleagues, trust, and many more (Sousa- Lima et al., 2013). Managers also have to consider the application of various persuasion strategies, including conditionality, commitment, and mirroring (Brown et al., 2015). This guarantees that they accomplish organizational goals alone, securing special recognition both economically and in the competitive market. The above findings from Hoang’s company are considered competitive, and on point, as many areas have significantly been checked.

Trust development

Trust is defined as the ability to confide in someone’s goodwill even without certainty of the behaviour of the trusted party. In Organizations, trust is crucial though it may take quite some time before it is solid among the members of the Organization, especially the managerial staff (Hakanen & Soudunsaari, 2012). Building trust revolves around several factors that must be strictly adhered to, including proper communication, clarity between performing tasks and expression of ideas, individual personal relationships, among others.


Persuasion in Organization is believed to be a concrete tool for development in organizations. Persuasion skills enable an employee to share experience cases, issues or ideas with others convincingly. This includes the willingness to listen to your assemblage and respond correctly, making logical argumentations concerning the essential elements of Ethos, logos and pathos and many more (Jena & Pradhan, 2020). Persuasion is a crucial constituent of development. It sheds light on leadership, sales and marketing, and client services, which are considerable elements in an organization’s internal and external communication (Seidenfeld, 2014). In this Organization, they are observant of the persuasion methods they use, and, undoubtedly, the Organization will yield success with the application of such criteria.

Groups and teams

Generally, teamwork has consistently produced the best results and is considered a powerful remedy for effectiveness. Trust in teams is also essential in improving work relations and promoting teamwork. In work situations, differences in context interpretation cause friction and intercultural disconnection among workers (Zofi, 2012). Teamwork in an Organization involves sharing philosophical ideas, effective communication through the building of ideas and giving feedback, respecting other peoples’ differences by showing flexibility and displaying openness, avoiding judging others and many more. In Mai’s company, there is a notable effort to promote teamwork among the over 20 workers. This is recommendable artistry as it helps improve their business’s coordination and general operation.


Generally, the management and running of Hoang Mai’s company are pretty commendable. Internal communication has proven to be keenly looked into to establish their business. Employees have built trust among themselves, which is an excellent tool in business. In addition, team work at the company and the persuasion strategies they are applying at their best. This report conclusively establishes that the health of Hong’s business is compact, and it is assured of continued progress if the same continues to be applied.


Though Mai’s company is in good health, I established that there is a hitch in their persuasion conduct. The method of predicting customers’ likelihood to purchase their products is imperfect. I would recommend that they invest in advertising and marketing their products to at least secure them the purchase of their products. In addition, they may also try to engage their customers after offering their services to probe the customers on giving feedback. This will help ensure certainty during service and also improve customer satisfaction.

Reference list

Brown, S., Gray, D., McHardy, J. and Taylor, K., 2015. Employee trust and workplace performance. Journal of economic behavior & Organization116, pp.361-378.

Da HiLLs, L., 2013. Overcoming the ten most common barriers to effective team communication.

Hakanen, M. and Soudunsaari, A., 2012. Building trust in high-performing teams. Technology Innovation Management Review2(6).

Jena, L.K. and Pradhan, S., 2020. Workplace persuasion: Conceptual model, development and validation. Global Business Review21(2), pp.567-585.

Seidenfeld, Martin (oct 2014). Manager as persuader. Animal lab news: Rockaway.

Sousa‐Lima, M., Michel, J.W. and Caetano, A., 2013. Clarifying the importance of trust in organizations as a component of effective work relationships. Journal of Applied Social Psychology43(2), pp.418-427.

Turaga, R., 2013. Building trust in teams: A leader’s role. IUP Journal of Soft Skills7(2), p.13.

Zofi, Y., 2012. Why cross-cultural communication is critical to virtual teams and how to overcome the intercultural disconnect. People and Strategy35(1), p.7.


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