Applying the Buying Center Concept to Amazon for the Purchase of New Laptop Computers
Overview of Amazon Amazon, a massive player in e-commerce, cloud computing, digital streaming, and artificial intelligence, is an example of daring strategies relating to the transformation of digital life. A total amount of $75.9 billion was spent on information and communication technology (ICT) by Amazon in 2023 (GlobalData, 2023). This is to say that such ... Read More
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