Alibaba Group Case Study Analysis
A holding corporation for numerous affiliates, Alibaba Group Holding Limited, established on June 28, 1999, primarily operates in the business-to-business and business-to-consumer e-commerce, online shopping, and technology sectors (Alibaba Group, 2015). Jack Ma founded the company as an international wholesaler for the Alibaba.com commercial marketplace. Nevertheless, the business has developed and diversified into several related and unrelated ... Read More
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