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Business Approach Essays

A Study of Coca-Cola’s Business Approach of Penetrating the Pakistan Market Based on Institution-Based, Resource-Based, and Industry-Based Views

Abstract Business strategy is essential since it informs the company of required resources and capabilities, industry competition, and institutional conditions determining a company’s market strategy. This, in turn, dictates the company’s general performance. This paper evaluates the business strategy of Coca-Сola for penetrating the Pakistan market. Coca-Cola is seen as one of the leading prosperous ... Read More
Pages: 13       Words: 3478
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