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Audience Engagement Essays

Image and Brand Management Crossroads: A Case Study

Abstract This case study aims to create a communication plan for a fashion influencer in significant life changes. Through social listening, content analysis, and the opinion of buyers, the audience’s current brand image and values were used to get the all-around picture of it. The in-depth analysis was used to define the objectives, methods, timetable, ... Read More
Pages: 6       Words: 1475

Communication Strategies and Audience Engagement on Facebook

Abstract The research study aims to understand how the nonprofit organization Hope for Three uses Facebook as a communication channel to reach its target audience and solicit donations. The study has two research questions: 1) What audience is the organization targeting on Facebook versus their website? Furthermore, 2) How is the organization using Facebook to ... Read More
Pages: 14       Words: 3813
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Effective Communication Analysis

Fitzgerald’s talk about interpersonal communication in the future world has analyzed the required formula that young people should look at in the effort of gaining the confidence of young people facing offline communication as opposed to the prolonged use of online communication. People have lost the ability to communicate face-to-face with other individuals. She has ... Read More
Pages: 3       Words: 616
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