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Apple Company Essays

Individual Report the Case Study of BlackBerry Company

BlackBerry, an industry leader due to the popularity of its first generation of smartphones, has recently been in the headlines for all the wrong reasons. First, despite being an early leader in smartphone technology, Research in Motion (RIM), the firm responsible for developing and marketing Blackberries, failed to see the market opportunity presented by the ... Read More
Pages: 16       Words: 4191

Competitive Strategy Outline of Apple Company

Abstract The competitive strategy of Apple Inc., as well as its analysis and organizational suggestions, are the main topics of this paper. The key topics covered include how Apple uses the Resource-Based View (RBV) theoretical framework to differentiate its products, create a seamless ecosystem of products and services, and integrate vertically. Apple’s competitive approach has ... Read More
Pages: 6       Words: 1379
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