Exploring Alternative Market Segmentation Strategies for Bethesda Hospital’s Occupational Medicine Program
The occupational health care program of Bethesda Hospital, just introduced to the Baltimore metropolitan area market, will meet the various needs of employers in the region. To reach the desired customer group, it is very important first to segment the market and then combine it with the features that our program offers to the customers. ... Read More
Pages: 4 Words: 1075