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How Would the Stakeholders of British American Tobacco Listed on the London Stock Exchange Use the Published Annual Report and Accounts?

Statement of Profit or Loss

Investors and Shareholders

The statement of profit or loss is the primary financial statement utilized by investors and shareholders to evaluate BAT’s profitability, revenue growth, and overall earning power (Miklosik, 2021, p.7). At the top line, revenue provides a clear view of BAT’s sales performance across its entire brand portfolio, which includes combustible cigarettes, vaping products, and oral nicotine delivery. Investors closely track BAT’s revenue growth rates year-over-year and sequentially to assess whether the company is gaining or losing market share versus its main competitors, like Philip Morris International, Japan Tobacco, and Imperial Brands.

Given the highly regulated nature of the tobacco industry, revenue sustainability and pricing power are of paramount importance to investors. As such, they scrutinize BAT’s gross profit margins to understand the company’s ability to adjust pricing and control the costs of goods sold. Gross margins indicate BAT’s overall profitability at the product level before operating expenses are factored in. Investors will analyze these margins across BAT’s product categories and geographies to identify areas of strength or weakness. Further down the profit and loss statement, the operating profit line shows how effectively BAT is managing its operating expenses like marketing, administration, and research and development costs. Investors evaluate operating margin trends to gauge spending discipline and operating leverage within the business model. They are wary of excessive operating cost growth that could impede profitability expansion.

Ultimately, though, investors are laser-in on BAT’s bottom-line net income and earnings per share (EPS) numbers, as these metrics directly flow into valuation models and drive the company’s share price. The year-over-year EPS growth rate is one of the most critical measures of sustained profitability improvements. Many valuation methodologies apply a price/earnings multiple directly to this EPS figure to calculate price targets. Investors also break down return on equity (ROE) using the net income number. Additionally, investors dissect the other revenue and expense line items on the income statement to analyze the quality of earnings. They scrutinize any more oversized one-time or non-recurring items to identify “Core” earnings power. The taxation line shows BAT’s global effective tax rate for assessing future cash obligations. Overall, investors require a complete understanding of BAT’s revenue drivers, cost structure, pricing dynamics, and earnings quality to forecast future profit streams and make informed investment decisions properly.

Creditors

From the creditor perspective, BAT’s statement of profit or loss is invaluable for assessing the company’s debt service capabilities and risk of default. As current or prospective lenders, creditors prioritize evaluating BAT’s interest coverage levels, which are calculated as operating profit divided by interest expense on outstanding debt. This ratio indicates how much of a cushion BAT’s operating profits provide over the interest payments due to creditors. The higher the ratio, the greater financial flexibility BAT has in servicing debt obligations. Creditors also focus heavily on the predictability and stability of BAT’s earnings streams versus the lumpy or cyclical nature of cash flows in some other industries. Given the tobacco industry’s attributes of powerful brands, economies of scale, and regressive demand impacting pricing power, creditors view BAT’s profitability as relatively stable and forecastable under normal conditions. This perceived earnings visibility gives creditors more confidence in BAT’s projected future debt service capabilities.

Closely related, the net income and operating cash flow lines on the profit/loss statement directly determine BAT’s cash generation available for interest payments and debt amortization. Creditors want to see consistently positive net income and operating cash flow figures that can comfortably cover BAT’s annual debt service costs with an ample margin of safety. While non-cash depreciation adjustments reconcile these profit figures to cash flow, the income statement still provides an invaluable starting point for creditors modeling BAT’s future debt service coverage ratios.

Lastly, the financing components on the profit/loss statement, like interest expense and capitalized interest on projects, offer insights into BAT’s existing debt levels and borrowing costs. Creditors analyze this financing cost information in conjunction with balance sheet debt loads to assess BAT’s creditworthiness and risk profile as a borrower fully. An advantageous tax profile for BAT could improve creditor recoveries in a worst-case default scenario as well (Suttipun et al., 2022, p.700). Overall, the statement of profit or loss empowers creditors to perform a multi-faceted evaluation of BAT’s ability to service debt through its interest coverage, cash flow generation, earnings stability, and existing debt loads. This financial statement is crucial for creditors to appropriately size credit facilities, structure debt repayment terms, and price their risk exposure when lending to BAT.

Statement of Financial Position

Investors carefully analyze BAT’s statement of financial position to gauge the company’s financial health, risk profile, and prospects. On the asset side, they gain insight into the scale of BAT’s global operations through the property, plant, and equipment figures, as well as cash and investment balances available for dividends, share buybacks, or reinvestment into growth initiatives. Investors rigorously scrutinize BAT’s liability section, with a particular focus on total debt levels, the composition between current and long-term obligations, and the terms and cost of that debt. This allows them to evaluate solvency risks and the company’s ability to service or refinance those obligations. The equity accounts on the statement of financial position enable investors to calculate critical financial ratios like return on equity, debt-to-equity leverage, and book value per share – metrics that are core to assessing BAT’s profitability, financial leverage, and equity valuation.

Creditors depend heavily on BAT’s statement of financial position when evaluating creditworthiness and potential default risk before extending any new financing. All of the company’s outstanding debt obligations, spanning both current and long-term buckets, are analyzed along with working capital metrics like the current ratio and quick ratio. Creditors assess the values of BAT’s assets, including the net property, plant, and equipment, as potential collateral in case of bankruptcy. Leverage ratios like debt-to-assets and debt-to-capital gauge the overall level of risk being taken on. Any off-balance sheet items or contingencies that could impact BAT’s total debt-like liabilities are also carefully examined in the notes to the financial statements.

Employees, especially those with equity stakes or incentive compensation, pay close attention to the cash and investment balances on the statement of financial position as a signal of the company’s liquidity buffers. The total asset base indicates the operational scale of BAT’s vertically integrated manufacturing. At the same time, the property, plant, and equipment line items show the fixed asset investment levels in production facilities globally. Like investors, employees analyze BAT’s overall capitalization structure across debt and equity accounts to assess the financial flexibility and leverage profile of their employer.

BAT’s customers and key suppliers across the tobacco supply chain rely heavily on the company’s statement of financial position to evaluate fundamental counterparty risk and long-term operational viability as a business partner (El-Haj et al., 2020, p.10). They scrutinize the working capital accounts like accounts payable, inventory valuations, and accounts receivable for any concerning imbalances that could indicate financial strain. Total debt levels, capitalization, leverage ratios like debt-to-equity, and interest coverage metrics are all examined for potential financing pressures that could ultimately disrupt the manufacturing and distribution relationship.

Regulatory bodies like the Securities & Exchange Commission (SEC) and their international counterparts perform a comprehensive, rigorous review of BAT’s statement of financial position (Lodhia et al., 2020, p.600). They ensure the proper valuations of assets like goodwill and acquired intangibles, the appropriate classifications of liability accounts, and the integrity of financial controls over the reporting process. Any asset impairments, loss contingencies, or related party balances and transactions raise heightened concerns over potential abuse that requires further inspection and evidence. Detailed covenant calculations verify BAT’s compliance with limits imposed by its lenders. All material liability and equity account changes are meticulously traced back to authorized transactions and board approvals.

The general public constituency, including equity research analysts, credit analysts, economists, and academic researchers, mine BAT’s statement of financial position for insights into its manufacturing footprint across global markets, liquidity levels to fund operations and capital investments, capitalization levels, risk exposures, and overall financial condition relative to industry peers. The scale of the asset base, leverage metrics, liquidity indicators, solvency ratios, and changes in the equity accounts over time help provide an independent perspective on the company’s financial positioning. Organizations like trade unions, industry groups, and policy think tanks also closely monitor BAT’s financial statements for implications on employment, tax contributions, and public health impacts.

By comprehensively analyzing the statement of financial position, each of these critical stakeholders is able to extract the unique perspective and data points most relevant to their interests, motivations, and institutionalized roles in relation to British American Tobacco. This financial statement represents the formal disclosure and measurement of BAT’s capital resources, funding sources, and financial risk exposures at a given point in time. When combined with the other primary statements like income and cash flow, the consolidated accounting provides the quantitative foundation for stakeholders to evaluate the company rigorously and hold management accountable.

Cash Flow Statement

Investors

In addition to the statement of financial position, investors closely examine BAT’s cash flow statement to gain a complete financial portrayal (Boateng et al., 2022, p.76). The cash flow statement separates cash sources and uses across operating, investing, and financing activities. Investors focus heavily on cash flow from operations as it provides a reality check against “accounting profits” on the income statement. Consistent, healthy operating cash generation is paramount for investors to gain confidence. Cash outflows for capital expenditures to fund growth and acquisitions are scrutinized to evaluate management’s capital allocation decisions. Financing activities like new debt borrowings, interest expense, share buybacks, and dividend payouts are also monitored closely by investors.

Creditors

Operating cash flows on the cash flow statement provide creditors with critical visibility into BAT’s capabilities for servicing debt from cash generated through core business activities. Low or negative operating cash flows signify potential challenges in meeting interest obligations. The financing section shows principal repayments, incremental borrowings, or equity transactions, all of which affect BAT’s leverage and liquidity profile, which creditors closely track.

Employees

BAT’s employees, especially those with equity stakes, look to the cash flow statement’s operating section to evaluate the cash generation capabilities of the company’s core business activities. Sustained positive operating cash flows increase confidence in the company’s ongoing liquidity position to maintain operations and compensation levels. The financing section also provides transparency for employees in dividend payments and debt activities that could impact BAT’s financial flexibility.

Customers and Suppliers

BAT’s customers and key suppliers utilize the cash flow statement to analyze whether sufficient operating cash flows are being generated to give them confidence that BAT can purchase inputs and deliver goods/services without disruption. Consistently robust positive operating cash flows provide reassurance that BAT can meet its financial commitments. Short- and long-term cash flow projections also directly inform decisions about payment terms and credit extension.

Regulators

Regulatory bodies meticulously trace the cash flow statement’s line items back to the supporting entries on the income statement and balance sheet accounts, ensuring there are no leakages or accounting irregularities. Capital expenditures on the cash flow statement are scrutinized against additions to property, plant, and equipment on the balance sheet, as well as depreciation policies and expenses. Moreover, all financing activities like debt issuances, repayments, or equity transactions must be matched against the corresponding balance sheet changes.

General Public

Industry analysts build multi-year cash flow projections for BAT by incorporating expectations around future operating performance, capital investments, acquisitions, and financing activities like equity buybacks or debt refinancings. These comprehensive cash flow models allow analysts to develop views on BAT’s future liquidity position, financial flexibility, and ability to fund growth initiatives or return capital to shareholders. Research firms, economists, and the general public rely on cash flow analyses to understand BAT’s impacts on employment, the economy, and society at large.

Overall Synthesis

While all of BAT’s stakeholders consume the company’s entire annual report disclosures, the statement of profit or loss, statement of financial position, and cash flow statement represent the core financial statements utilized for in-depth analysis from each group’s particular perspective. Investors synthesize these statements to gain a comprehensive portrayal of BAT’s financial performance, balance sheet strength, liquidity position, and cash generation capabilities. Creditors rely heavily on them to evaluate solvency, leverage, and debt service abilities. Customers, suppliers, and employees require transparency into BAT’s operational viability and counterparty risk. Regulators enforce rigorous accounting standards and legal compliance by meticulously examining BAT’s financial statements and reporting controls.

The general public constituency, including analysts, economists, and researchers, scrutinizes BAT’s financials to forecast future performance, understand its impact on the economy, and extract other valuable insights. Collectively, BAT’s financial statements provide a standard, comprehensive fact base that allows these diverse stakeholders to properly analyze, monitor, and assess the company as a borrower, business partner, investment opportunity, employer, and corporate citizen. The accurate disclosure and independent auditing of this financial information are critical for promoting transparency, trust, and accountability for all parties.

References

Boateng, R.N., Tawiah, V. and Tackie, G., 2022. Corporate governance and voluntary disclosures in annual reports: a post-International Financial Reporting Standard adoption evidence from an emerging capital market. International Journal of Accounting & Information Management30(2), pp.252-276.

El-Haj, M., Litvak, M., Pittaras, N. and Giannakopoulos, G., 2020, December. The financial narrative summarisation shared task (FNS 2020) in Proceedings of the 1st Joint Workshop on Financial Narrative Processing and MultiLing Financial Summarisation (pp. 1-12).

Lodhia, S., Kaur, A. and Stone, G., 2020. The use of social media as a legitimation tool for sustainability reporting: A study of the top 50 Australian Stock Exchange (ASX) listed companies. Meditari Accountancy Research28(4), pp.613-632.

Miklosik, A. and Evans, N., 2021. Environmental sustainability disclosures in annual reports of mining companies listed on the Australian Stock Exchange (ASX). Heliyon7(7).

Suttipun, M. and Yordudom, T., 2022. Impact of environmental, social and governance disclosures on market reaction: evidence of Top50 companies listed from Thailand. Journal of Financial Reporting and Accounting20(3/4), pp.753-767.

 

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