ABSTRACT
Technology has become of great importance in today’s modern competitive business environment leading to more advanced innovations that aid organizations’ daily operations. As the world is evolving due to advanced technology and research, entities have embraced satellite-based mobile communication system due to its vast advantages especially in mining, broadcasting, recreational, education, health, emergency and natural disaster unit response and also government and defense sector. In broadcasting industry (TV and Radio stations), satellite-based mobile communication is of great importance due to its proficiency in transmitting vital signals from a single point to a large bandwidth to serve many receivers or customers as a result of ever growing demand for broadcasting services globally. The government and defense department is utilizing the satellite tech to protect important data pertaining a country and also make service delivery to its citizens as efficient as possible. This has enhanced navigation by improving communications, reconnaissance, and other relevant services that are significant in providing security and safeguarding a country from internal and external attacks thus strengthening the military body of any given country. Natural disaster and emergency response unit is a critical department in the society that aids quick reaction to calamities such as accidents and earthquakes to rescue and prevent damages. With satellite technology, the operations within this particular department has greatly improved through a well-coordinated operation thus preventing more life loss or even damages as it helps personnel to devise the best strategy to respond to these unforeseen circumstances. Long-distance recreational consumers has also greatly benefited from satellite tech thus becoming a market for satellite-based mobile communications as the innovation assist them in in their adventurous activities. The long-distance recreates will not worry about losing directions in their activities since their devices have satellite internet and an integrated GPS (Global positioning system) enabled in their software, thus boosting their tracking mechanisms. The internet and GPS will help them not to lose direction and also they can ask for help from relevant authorities in case of security threats or accident therefore getting a timely response. This tech has also been adopted in mining industry especially in underground mines for security and safety response and also efficient communication. As a result, satellite-based mobile systems can now track and monitor the movement and activities of underground miners with more ease, which is out of reach by terrestrial systems since they don’t have the capacity to cover some areas like underground mines. Finally, the technology has potential market in hospital and schools since it boost their potential to offer services globally with more ease. In health sector, it supports emergency response while in education it helps a teacher to reach many students wherever they are through e-learning. The integration of satellite-based mobile communication has proven to be efficient as compared to terrestrial mobile communications due to its capability to reach the remotest areas. The technology has supported the distribution of internet across the globe where satellite capacity and adoption provides an overview of the future and success of the entities that have adopted it.
Introduction
The competitive global business environment has dramatically changed as a result of growth and evolution, leading to more advanced technology (Mazzucato, 2015). Before the initiation of technology, life was difficult and troublesome, thus consuming too much time, especially in conducting basic activities such as communicating from one point to another where someone was required to use letters or present themselves physically to where they wanted the information to be presented (Violi, 2017). Technology has brought about immense opportunities which play a vital role in human life by supporting day-to-day activities, thus making their performance better with more ease. The access to special services in medicine, education, dealing with emergencies, and running of the industrial sector has been simplified to a great extent, leading to augmented performance and bringing about efficiency. Advances in tech have given rise to satellite technology leading to the emergence of a healthy services sector that importance facilities that aid functioning in broadcasting, internet service providers (ISPs), military, and defense sector, governments of the world, mining industry, among others ( (Parks L. , Down to earth: Satellite technologies, industries, and, 2012). Satellite-based mobile communication system utilizes technology advances such as geostationary orbit (GEO), satellites or low earth orbit (LEO), and also medium earth orbit (MEO) to transmit communication signals from a handset or terminal and back down to the ground station where relayed signal interfaces a telephone system or even the internet. The satellite-based mobile communication system is very crucial in the world today due to its ability to provide virtual and universal coverage for mobile voice and data communication for customers and industries that operate in areas that are not accessible or far beyond the reach of terrestrial mobile networks thus making it very important to adopt. Despite having significant advantages, the satellite-based mobile communication system is marred with several technical shortcomings, especially those in geostationary orbit (GEO), as they are faced with an inherent delay in data transmission. Although there are means to cope with this delay, it predominantly affects some applications that require real-time data transmission and feedback, such as voice communications, thus making it’s not suitable for satellite use in this area. Finally, satellite communication is the future of modern technology communication. It has developed from experimental to more sophisticated and powerful. It has been designed to bring internet access anywhere in the world beyond other communication channels. The available projection shows that the future upcoming satellite-based communications will have augmented onboard processing capabilities, more powerful, and larger-aperture antennas that will help the satellites grip more bandwidth. This will enhance its capacity to distribute respective signals from a single point to multiple locations across the globe simultaneously, making it suitable for isolated areas with dispersed populations since it doesn’t have a lot of investment. This paper will analyze satellite-based mobile communication systems in-depth by identifying their potential market.
Broadcasting industry
The potential market for satellite-based mobile communication systems and technology is the broadcasting industry in radio and TV stations, where broadcasting services are delivered (Evans) to the consumer and mobile broadcasting services. For example, DTH or satellite television services such as DirecTV and DISH network services in the United States of America are transmitted directly to the households, thus becoming a significant boost to the broadcasting industry, reflecting a potential market for the satellite-based communication system (Liu, 2019). Local radio and television corporations will acquire satellite services to aid their operations as cable and network transmissions are delivered mostly through satellites.
As TV stations become more embraced in society, there is a significant demand for transmitting vital signals from a single point to a large bandwidth to serve many receivers or customers. This initiative can only be made available by adopting mobile satellites ( (Powell, 2018). This increases the demand for satellite-based mobile communication where direct broadcast satellite (DBS) and fixed service satellite (FSS) have been adopted and implemented. In radio broadcasting, satellite radio offers audio broadcast services, thus allowing listeners to listen to the same audio programming, thus making it more demanded in the radio broadcasting industry. This presents a unique opportunity for broadcasting industries to cover a wide geographical area as satellites facilitate a digital radio communication signal that is very strong. This provides an alternative to terrestrial radio signals that cannot reach certain areas.
Radio and television services are usually provided by commercial investors and are usually subscription-based, where customers pay for their preferred package depending on their capability, taste, and individual needs (Lotz, 2021). Therefore, their services are commercially based where the broadcasting industries strive to offer the best quality to remain competitive by acquiring a competitive edge against its broadcasting rivals. This creates a need for them to acquire a satellite-based mobile communication system that offers the best services and augmented outreach and, as a result, help it reach its target market, thus attracting new customers leading to increased subscription. This will assist the industry that has acquired the services of satellite technology to increase performance and profitability in the competitive business environment.
Government and defense customers
Mobile satellite services have the potential to operate in the remotest areas on the planet where they can be deployed quickly, and with more ease, governments of the world and military forces secure the services provided by satellites to make their operations efficient. In this regard, a commercial satellite-based mobile service provider offers a wide range of services and solutions to government and defense organs, such as essential satellite voice and data solutions used to track, providing alleviated speed terminals connectivity (Parks L. , 2012). In this regard, military space systems acquire commercial satellites where they spend millions of dollars to enhance their defense capability making their operations more efficient and effective.
In the defense department, satellite-based mobile communication system plays a critical role by providing communications, reconnaissance, and other relevant services that are significant in providing security and safeguarding a country from internal and external attacks, which is their sole responsibility. The department of defense (DOD), through the utilization of commercial satellites, saves a lot of money and improves its capabilities by hiring private companies to host government sensors and other equipment on their satellites through the provision of this cost-sharing approach, thus making DOD achieve on-orbit capability quickly and in an affordable manner.
Satellite-based mobile application system also aids navigation in the military department as it helps the air force to provide space-based radio navigation, thus presenting its potential market. This helps the DOD or military forces achieve a global positioning capability through a single passive, all-weather navigation system which is made a reality and effective by satellite technology. The system provides a three-dimensional positioning that is precise and continuous where time and velocity determine its effectiveness in performance. They can be utilized in several fields, such as in controlling military high-performance aircraft, navigating when soldiers are in the field to identify threats, controlling missiles, and being used in ships for easier control. Therefore, satellite-based mobile communication has been proven effective in government and military operations, increasing their demand and use due to their potential capability where the government is more than willing to invest in satellite facilities and services.
Natural disasters emergency response centers
The emergency operations center is a control facility and a command function responsible for carrying out emergency preparedness initiatives and managing disasters. This department offers strategic direction and specific operational decisions by gathering data and analyzing it that is useful in devising a way to protect the lives and properties of individuals and organizations in a country. In times of emergency, satellite-based mobile systems have been very effective because, compared to other programs, systems such as terrestrial communication infrastructure are usually damaged or destroyed when hurricanes and earth strikes a particular area (Pervez, 2018). Because of the associated unforeseen circumstances, satellite-based mobile systems play a critical role in emergency response since they have proven to be reliable and not exposed to such damage. This helps disaster and emergency recovery/rescue personnel utilize its capability to coordinate rescue and recovery activities with more ease through mobile satellite communication, therefore, preventing more damage from occurring or even bringing about further accidents to respective recovery team members.
Data hosted in mobile satellites can also be recovered if organizational structures have been damaged, expanding its potential market for satellite-based mobile systems. In this regard, most emergency response centers are investing in satellite technology as they provide prior alerts and satellite communication, which is secure, reliable, and always-on connectivity that enables disaster management functions, government, and also public safety services to maintain control, command, and awareness of the situation to guide how activities will be conducted despite the chaotic situation. Adopting satellite-based mobile communication systems will also be crucial in evacuating and guiding citizens on how to protect themselves and their loved ones during these emergency times. This makes the adoption of satellite technology crucial by emergency response functions to improve their operations tremendously. Therefore, saving more lives is an initiative that will make them invest in this tech, presenting a potential market to satellite-based mobile communication systems and programs.
Recreational consumers
Long-distance recreational consumers can utilize Satellite-based mobile communication systems because they are highly adventurous such as people who walk, sail, ride, and race using vehicles in areas where terrestrial coverage is out of reach or is weak (Ao, 2018). In this scenario, mobile satellite providers chip in by offering relevant support by offering a variety of voice and data products that has the potential or are capable of tracking, locating, and communicating. This increases the usefulness of satellite-based mobile communication for recreation services, thus providing a potential market for these communication devices. Long-distance recreates will not worry about losing directions in their activities since the devices have satellite internet and an integrated GPS (Global positioning system) enabled in their software, thus boosting their tracking mechanisms. The GPS is a radio navigation system that is highly accurate in guiding a person to their exact location and can be programmed to take you to a specific place using the preferred route. The satellite-based mobile communication system will also be crucial in ensuring that the recreates are safe; it facilitates communication in the areas where terrestrial systems cannot reach. In case of emergencies, they can communicate with authority or other personnel for emergency response. Therefore, making them very important in the modern global environment provides solutions.
Mining industry
Due to the advanced and ever-growing, emerging technology business environment and facilities, the mine communication sector is expanding at an accelerated rate, and tech is being widely utilized to provide efficiency and solution to communication systems, especially in underground mines. The communication tech adopted is always focused on providing necessary information, respective warnings, and other signals that ensure that miners are working in a secure and safe environment. The government has also tried to regulate the industry to prevent accidents and disasters that have been a headache to control due to their frequent occurrence by imposing laws related to underground mine safety. This has led to the invention of modern technology and tools that were never available to regular miners in the previous generations, such as VoIP (voice over internet protocol) phones and also hazardous wireless monitors that can transmit for an extended period of time from remote parts of the mine without breakdowns (De Souza, 2016). Also, global positioning systems (GPS) and radar detection technologies have also been adopted and utilized in every industrial setting to improve efficiency and performance.
In this regard, mining industries are utilizing the services provided by satellite-based mobile solutions to improve their operations and protect the miners by hiring mobile satellites communications solutions companies to configure their remote communication programs and systems. These developments and integration of satellite communication and technology in mines have focused on safety improvement and remote monitoring and control of day-to-day operations, leading to high performance and productivity. As a result, satellite-based mobile systems can now track and monitor the movement and activities of underground miners with more ease, which is out of reach by terrestrial systems since they don’t have the capacity to cover some areas like underground mines. The system also has the capacity to transmit personalized signals, for example, a distress signal which is relayed when a miner is incapacitated for any given reason where the satellite technology provides his name and exact location since its GPS enabled.
Significant innovations have been realized with satellite-based mobile communication systems, which have been found inconsistent communication provision between trapped miners and respective rescue teams, thus improving rescue operations in case of mine collapse or any other emergency. This has been enabled by the invention of leaky-feeder systems, which are mobile satellite integrated to provide radio frequency communication, have enhanced capability of carrying data, support telemetry, and transmitting video and tracking information, which is a significant boost to the mining sector. Therefore, satellite technology has played a crucial role in the modern tech era by providing solutions to the mining industry where the main problem is the transmission of information and also managing logistics and activities within the teams remotely. In this regard, satellite-based mobile communication system has provided a remedy by offering devices and systems fixed with high-speed mobile internet, support voices, video, and data transmission leading to end-to-end communication within and without the mines sites. This satellite tech has enabled the fast deployment of communication units anywhere around the mines, an activity that every mining company has been striving to achieve; therefore, establishing instant broadband connectivity is just a little time.
The technology in mines provides apparent projections of what mining industries are adopting and how the future development will look. The mining sector is anticipated to focus on technologies that will enhance safety and performance through increased productivity, reduce costs, and provide better management tools that contribute to respective mines’ success. Therefore, to satisfy the current needs of the mines industry, they have to adopt a satellite-based mobile communication system that has proven to be efficient and reliable, thus providing a potential market for this particular satellite tech.
Health and education sector
Despite the worldwide recognition of education and health as fundamental pillars to a sustainable society, there are a number of challenges related to education and health care services provision. This is because many people across the globe have minimal or nil access to primary education or even medical services due to their individual settings. Further increase in population in these particular areas could put more stains to education and the health care sector in the future. These challenges result from complex economic, political, social, and economic factors, which can only be solved efficiently by technological advancement. Therefore, a modern telecommunication system facilitated by satellite tech can potentially change the situation due to its enhanced capability of reaching many people in a wide geographical area at a reasonable cost (Edin.P, 2011).
In the health sector, the application of satellite-based mobile communication systems is crucial, especially on rescue and emergency services. Reaction to emergency services by respective entities such as hospitals, especially the ones requested. However, mobile phones are based on locating where the caller is, a common problem across the globe. This can be achieved by adopting an accurate caller location system by a medical or emergency facility integrated with satellite tech to get the essential pieces of information the call-taker needs for a quick response to such a critical situation. Despite the availability of advanced mobile location (AML) technology, a lot of countries are yet to adopt it. Still, as time goes by, the United States of America and other European nations will be at the forefront to adopt this technology, thus providing a potential market for satellite-based mobile communication system devices to fulfill emergency response needs (Nasseri et al., 2015).
With satellite-based mobile communication systems, educational services can be provided over distance as technology supports electronic learning (e-learning). This plays a crucial role by dealing with inequalities in the provision of education as learners can access it remotely anywhere in the world due to internet access. This can be done by using more advanced applications supported by satellite tech that allow transmission of information from a lecturer to all satellite campuses from a single point, thus improving the state of education. This software support audio or even video data transmission, thus becoming more effective in education. In this regard, satellite-based mobile communication systems can be adopted by education institutions across the globe to improve service delivery, thus becoming a prospective market for this particular satellite tech.
Conclusion
Conclusively, the satellite-based communication system has presented immense opportunities that support many organizations’ critical daily operational activities if adopted and implemented in their system. This tech has major significance in an organization that has embraced them as they lead to augmented performance, bringing about efficiency. The potential market identified for satellite-based communication systems includes but is not limited to; broadcasting industries, where it has been widely adopted in radio and TV stations across the globe, presented many advantages such as magnified media outreach and profitability. Government and defense departments are also adopting the technology to improve navigation to enhance security to the public members from both internal and external threats. Emergency operations center also presents an opportunity for satellite-based communication system services providers to be hired to put in place a system that offers strategic direction and specific operational decisions by gathering data and analyzing it that is useful in devising a way to protect life and properties in case of natural disasters. Recreational consumers such as sailors can use this satellite tech to guide them in their adventure in areas out of reach by terrestrial coverage. Mining industries are also adopting satellite tech for confidential communication, thus offering a better way of dealing with emergencies and alerting underground minors. Finally, health and educational institutions adopt a satellite-based mobile communication system to improve service delivery, thus providing a vast potential market for this particular tech. Tech will help these service care providers deal with emergency medical attention and offer long-distance or e-learning education services respectively.
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