Exploring the Impact of the Cognitive Approach on Project Management Performance in Large Corporate Firms: A Comparative Case Study Analysis
1.1 Introduction To compete and survive in today’s dynamic and competitive business environment, efficient project management is required. The package includes strategic planning, resource allocation, coordination, and risk management. Modern techniques ensure project success. The cognitive approach, which emphasizes cognitive processes to achieve goals, has gained popularity (Namestovski & Kovari, 2022). Decision-making, problem-solving, learning, and ... Read More
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