The Metarverse’s Potential to Revitalise Heritage Tourism in Saudi Arabia.
Chapter One: Introduction Background Technology has played a pivotal role in developing the tourism industry for decades. The tourism and hospitality industry strongly depend on information acquisition, enabling tourist service providers to tailor products and services according to consumer demands (Thapa, 2023). While traditional online advertisements served as practical marketing tools for tourism products and ... Read More
Pages: 19 Words: 5050