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Franchising Essays

Global Strategic Management: IKEA

Introduction IKEA is a Swedish international brand that deals with home furnishing to offer quality designs and comfort to people worldwide. The Company was formed in 1943 by Kamprad, and its headquarters are in Delft, Netherlands. IKEA deals with home accessories, kitchen appliances, decoration, and home services. IKEA’s idea remains to bring quality interior designs ... Read More
Pages: 16       Words: 4226
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