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Strategic Location Decisions for Toyota’s Expansion Into a Foreign Market

Introduction Any company’s facility location is crucial. Toyota, a Japanese automaker, wants to grow outside its locale and expand to foreign markets. The site selection committee chair’s goal is to suggest Toyota’s growth location. This paper analyzes the seven major factors that affect location decisions and considers their pros and cons to provide a recommendation ... Read More
Pages: 5       Words: 1141

Criteria for Assessing the Attractiveness of a Foreign Market and Their Influence on a Company’s Business Level Strategy and Actions Taken To Reduce Related Issues

PART A (Theoretical Approach) Introduction Expanding into foreign markets can be a beneficial opportunity for companies seeking growth and increased revenue. Additionally, a company may expand into international markets to improve brand awareness, reduce the risks associated with operating in one market, lengthen its product life cycle, and access new target consumer segments Antell and ... Read More
Pages: 11       Words: 2753
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