Abstract
Diet pills like Ozempic are becoming more and more common. This shows how complicated drugs can change how people see themselves. This thesis talks about a lot of different subjects, such as how body image standards have changed over time, the ideas and theories that support them, and the different ways that drugs become popular. By looking at the Ozempic case and others involving weight loss pills, this piece tries to show what effects this trend might have on people’s daily lives, the fashion industry, and society as a whole. Medicalizing body image comes with a lot of serious risks, including spreading harmful stereotypes and making it harder for people to get the health care they need. At the same time, the fashion industry is worried about the moral and legal problems that come up when cosmetic drugs that do not have the right labels are advertised. Mental health and body image issues need to be dealt with in a more comprehensive way that considers how personal experiences, community views, and new technologies affect each other. This is how we can make things better. Politicians, doctors, and business leaders all need to back this plan. In its last part, the thesis says that society needs to make a big change in how it views and promotes different body kinds and goals. So, a style that includes a lot of different kinds of people would be more important than a concern with being thin. In the setting of a society that is becoming more medicalized, this study looks at how drugs have changed social ideals and standards when it comes to fashion, health care, and how people see themselves.
Introduction
In the past few years, it has become clearer how drug use changes societal norms and ideals, especially when it comes to physical beauty. Ozempic became very popular very quickly, in part because it helps people lose weight. However, some people are worried that the drug will be abused and not be available for real medical patients (Schwartzberg et al., 2024). Because societal norms about what is healthy, beautiful, and socially acceptable are always changing, drug abuse has a big impact on what people do and decide. This event makes us think about this link in important ways (Hernández et al., 2024).
There is a different way for each society to shape and control the body, whether it is through real items like corsets or vague ideas like rules and laws. The idea of physical limitations is very old. However, the way drugs make people feel about their worth is a new front in this long-running fight. By a large measure, this is the most sneaky and quick front. Many people see Ozempic and similar drugs as a way to get to a certain body standard, which has a big impact on their health, looks, and sense of self.
This thesis tries to show how societal expectations, personal choice, and weight loss drugs are all connected in a complicated way by looking at Ozempic and other weight loss drugs through the lens of theories and definitions that show how body image standards have changed over time (Hernández et al., 2024). More and more, the pharmaceutical business is shaping popular stories and ideas about what makes a person beautiful, both mentally and physically. People feel like they have to live up to these standards.
The study’s effects go far beyond people’s health and well-being because the fashion industry both reflects and shapes societal norms about what is beautiful and accepted. Some people say that the fashion industry helps to spread unrealistic ideas of what is beautiful, which in turn makes eating problems and body dysmorphia more common in underrepresented groups. The pharmaceutical industry is worried about the moral and legal effects of Ozempic and similar weight loss pills because they urge people to use drugs for physical reasons that are not their approved uses (Hernández et al., 2024).
In order to promote a more positive and inclusive body image, it is informative to study the social and psychological responses that accompany the process of medication-influenced norm construction. This will help us understand how this process impacts consumer behaviour and fashion trends. When faced with the possibilities and threats posed by the modern era’s more medicalized beauty standards, lawmakers, medical professionals, and business executives may all benefit from this study.
Rather than expressing outright contempt or condemnation, this thesis seeks to critically analyze how medical treatments for obesity and other health issues are positioned within larger cultural and political frameworks (Bennett, 2024). We may build a world where harmful and unrealistic beauty standards do not exist by delving into the intricate web of personal narratives, cultural standards, and technological advancements. People will be able to make better decisions about their health and wellness because of this. By taking this step, we can raise awareness about the importance of diversity and inclusion in the fashion industry and beyond.
Historical Context
Evolution of Body Image Norms
Standards for body image have changed over time because of things like cultural effects, social rules, and advances in technology. Throughout history, society has given different ideas of what it means to be a woman. These ideas have changed because of changing beliefs, power relations, and cultural norms (Beshir et al., 2023). For instance, Upper Paleolithic Venus sculptures had breasts, hips, and legs that were too big for their bodies. In contrast, the drug chic style of the 1990s was marked by a harmful focus on thinness and pale skin (Bollmeier, 2023).
The Western idea of a woman’s body has changed a lot over time, from the curvy, hardworking figures of the Renaissance to the thin, almost boyish flappers of the 1920s. People’s views on clothes used to change all the time, and so did the popularity of tight clothes like corsets, girdles, and push-up bras. A strong example of how fashion has limited and controlled women’s bodies is the corset, which was used to force women into the cruel and sometimes deadly ideal of an “hourglass figure.”
The fact that medications are having a bigger effect on how people see themselves is a big change in this old story of body shaming. Oswald (2024) says that the creation of weight loss pills like Ozempic has created a “landscape of anti-fatness” that will definitely change how people think about what is beautiful (Bollmeier, 2023). The medicalization of body image could make damaging stereotypes and discrimination about fat even stronger. It could also make current forms of inequality and discrimination worse.
To understand the current trend of using drugs like Ozempic to reach a certain physical ideal, we need to look at how body image standards have changed over time. By following their progress, we might learn more about the many things that affect these norms. Among these are, but are not limited to, changes in technology, changing social norms, and financial limits. These are over time and are not normal. Many people have talked passionately for years about how important it is to have different body types and shapes.
If you want to understand the current trend of weight loss pills, you might want to look at how they came to be. This might help you understand the pros and cons of medicalizing body image. Similar to the corset that came before them, substances like Ozempic can make power imbalances worse and set very low, impossible standards of beauty.
Still, history is full of examples of people and groups who, in order to have more control over their bodies, refused authority figures and made their own rules for how to act and look (Briceland et al., 2023). Campaigners have been worried for a long time about the bad effects of being overweight and the need for a more open and varied standard of beauty. This includes the “fat pride” movement of the 1960s and any later rise in support for body acceptance.
Ozempic and other diet pills may change the way we see beauty now, but we should remember this past of defiance and resistance. There are some risks and issues with medicalizing beauty standards, but it also opens the door for change, critical thinking, and conversation. Moreover, if we really want it, we can live in a culture that values and honours the diversity and complexity of each person’s body.
Norms That Constrain the Body
Theories and Definitions
It is important to know the difference between habits, traditions, goals, and standards in order to understand how social rules might directly limit people. According to Hayashi et al. (2023), norms are the generally accepted views and behaviours of how a certain group of individuals should behave and feel regarding specific subjects. As they mature, many individuals internalize these standards and begin to value them independently as measures of what is “normal,” “natural,” or “right.”
Values, on the other hand, are the foundation of these norms; they represent the fundamental ideas and principles of a particular culture. By “standards,” we truly mean the criteria by which these ideas and values are evaluated; they define the boundaries of permissible conduct (Cronenberg et al., 2023). Habits are the last thing we need to think about. People create habits over time in response to these outside demands and pressures. Habits are patterns of behaviour.
These things are even more important when talking about body image because social rules affect what is considered beautiful, healthy, and acceptable. Advertising, social encounters, and media images of young people promote certain body types, which teach young people ideas about being able-bodied, thin, and young. A big reason why many women feel oppressed is that our society is stuck on heteronormative ideas of beauty.
Trying to meet these unrealistic beauty standards may lead some people to do unhealthy things like binge eating, overworking out, or even taking dangerous weight loss drugs like Ozempic (Dahlén et al., 2022). Hearing that your value and worth depend on how you look can make you very afraid of being left out of social groups or being judged, which can make you act in these ways. Body image norms are not set in stone and are affected by a lot of different social identities and power dynamics. Feminist experts say that traditional ideas of beauty both reflect and make deeper forms of social unfairness and inequality.
In the last hundred years, the idea of thinness, which comes from racism, colonialism, and social and economic power, has had a huge impact on how people in the West think about beauty. In common society, people who are overweight are often thought to have bad morals, little self-control, and lower social status (Delwaide et al., 2023). Some ageist and ableist ideas about what body types are worth and how beautiful they are are kept alive by popular culture’s focus on youth and ability. Knowing how these things are linked will help you see body image standards in a more complex and critical way, showing you how they limit people’s freedom of choice and expression. We should take these rules at more than face value. Instead, we should try to figure out where they came from and who benefited and lost from leaving them in place.
It is even less likely that there is a single standard for health or beauty that applies to everyone if you look at how different people’s bodies and lives are within the same society. Instead of seeing obesity as a sickness that needs to be treated, experts say we need to change how we think about it if we want to see it for what it is: a normal and helpful difference between people. With this new perspective, more individuals may speak out against restrictive laws and policies. The myriad ways cultural norms constrain the body need an analytical and interdisciplinary approach. The complicated power and money network shapes your identity and existence. Discuss these problems often and thoroughly. A more equal, accepting, and diverse society may result.
The Fashion Industry
The fashion industry has long been criticized for promoting unhealthy and unrealistic beauty standards. However, it still has a big impact on how people feel about their bodies today. The fashion industry has a big impact on how people think about body size and shape. This is made worse by the fact that many clothing companies offer very small choices and use very thin models on magazine covers and runways. These things are bad for people’s health and happiness. Young girls and women are put under more pressure to meet unrealistic beauty standards when they are exposed to them. Féministe experts say that the fashion industry’s patriarchal ideas encourage the idea of being too thin as a way for men to control and rule women’s bodies. Women of colour are more likely to be racial objects because they are seen as foreign or different. This makes the racism and sexism they already face even worse.
One of the well-known bad effects of these damaging beauty standards is that women who see media images of thin-ideal bodies are more likely to be unhappy with their bodies, binge eat, and have low self-esteem (Gorthi et al., 2024). The fashion industry also constantly promotes youth and being able-bodied, which reinforces negative ideas about disability and old age as taboo topics and shame and isolates people who do not follow these rigid rules. Inside the fashion world, there has been a trend for a few years now asking for more variety and acceptance. More and more plus-size models, clothing lines, and groups that promote body acceptance and self-love are making people doubt that everyone should follow the same beauty standard. People are using social media sites like Instagram and Twitter to show off their different bodies and styles, which is supporting these projects and movements at the ground level.
Many fashion companies have said nice things about body acceptance without actually changing how they work. As a result, the industry as a whole has only responded in a superficial and limited way (Hayashi et al., 2023). Popular diet pills like Ozempic also put these schemes at risk because they promote the idea that being thin is the final goal and that people who do not fit this description are flawed. Bollinger (2023) says that the rising advertising of Ozempic and other similar weight-loss pills on many websites has made this problem even worse. Concerns about patient safety and the free spread of harmful myths and impossible standards for body image are also raised by these new data (Posavac et al., 1998).
Also, selling drugs for cosmetic uses that are not approved uses raises a lot of legal and moral questions, especially when it comes to patient safety and getting permission (Hernández et al., 2024) as a solution to body image problems, weight loss drugs would medicalize and pathologize natural human variety, making power differences worse that were already there. The fashion industry is a good example of how social norms can limit body image because they support certain beauty standards while excluding those who do not share them. There needs to be more studies on how the fashion industry makes racism and inequality worse, even though it is good to see the industry trying to be more open and accepting.
Part of coming to terms with this fact is understanding that beauty standards are becoming more medicalized and really looking at how weight loss drugs like Ozempic change body image standards (Hernández et al., 2024). It means recognizing the worth and complexity of every body type. It also means being willing to listen to and stand with people whose views have been shut down by prevailing beauty standards. There is a movement that wants to change how we see and interact with bodies, both our own and others. This movement is not about adding more types of bodies that are accepted or wanted by the current system. In our thoughts, words, and actions, we must keep working towards this goal until we reach a society where people can say what they want without thinking about how other people will see them.
New Medications
Development and Market Introduction
Healthcare professionals, government bodies, and pharmaceutical companies all work together in a difficult and highly controlled process to make and sell new medicines. The goal of this process is to quickly and efficiently get safe and effective medicines to patients (Hristakeva et al., 2024). It is based on scientific progress, financial rewards, and public health duties. The pharmaceutical business, which spends billions of dollars every year on research and development for medicines, is very important to this process. Newman and Cragg (2020) said that finding and making new medicines could take a long time and cost much money. Also, many drugs need to pass the tests and approval standards that are needed. Because these industries have a high failure rate, investors should be careful when picking startups that look good but have a lot of unmet medical needs.
Even treatments that look very promising must first go through many tests in the lab and in people to make sure they are safe and useful. Getting from small-scale tests on animals to larger-scale tests on people can take a long time. Such tests are done by groups like the Food and Drug Administration (FDA) of the United States to make sure that new medicines are safe, effective, and of high quality. Creating new medicines is a touchy business because the rules are complicated and hard to predict. People who are against the present system say that it puts making money ahead of helping people (Katsanis et al., 2023). Pharmaceutical companies are getting more and more involved in regulatory processes. This is making people more and more worried about how corporate funding and pressure might affect the approval and selling of medicines.
The sky-high costs of making and licensing pharmaceutical drugs keep many people from getting the help they need. Because of this, worried people are calling for changes to the healthcare system and the drug business in particular. Schwartzberg et al. (2024) say that people want the pharmaceutical business to be more open and responsible, and they also want medicines to be cheap and easy to get. Although there are concerns and reasons against it, finding and distributing new drugs is still an important part of modern medicine that has the power to make many people’s lives better around the world (Kennedy, 2023). Ozempic and other weight loss drugs like it have gotten much attention from both patients and doctors because people think they will safely and effectively cure obesity and the health issues that come with it.
Because they are so popular, some drugs may be hard to get or run out, which could hurt patients who need them for their original purpose (Schwarzberg et al., 2023). Because of the moral and safety issues caused by using it in cosmetics without a prescription, these drugs need to be regulated more, and people need to be taught how to use them properly (e.g., Ozempic). People, businesses, and academic institutions all need to put in a lot of time and money to get new medicines made and on the market. Even though drug companies are very important for funding research and getting new medicines to market, it is clear that the current system could be better and has many things that could be improved.
It is very important to carefully consider how weight loss drugs might affect cultural norms for health and beauty during the whole study and approval process. In this case, Ozempic is a medicine (Kumar, 2024). For this method to work, people must be able to fight against profit-driven impulses that put pharmaceutical innovation ahead of patients’ health and interests. They must also be committed to openness, responsibility, and public participation. When thinking about how these drugs are made and used in the context of bigger economic and social inequality, it is important to remember that gender, ability, race or ethnicity, and class all play a role in healthcare access and body image standards. We can create a society where everyone has access to healthcare and can thrive if we see these problems through the lenses of social justice and intersectionality.
Historical Precedents
There is nothing new about the way new prescriptions may alter long-established social mores; in fact, several medications throughout history have done just that. We may learn more about the potential effects of weight reduction medications like Ozempic on public health and cultural standards about body image by looking at these case studies (Lennon, 2023). Widely acknowledged as a medicine that changed social standards, the pill version of oral contraception was authorized by the FDA in 1960. The pill became a symbol of sexual liberty and women’s emancipation (Lexchin & Mintzes, 2023) for women worldwide when it gave them the freedom to pick their reproductive health care providers, restrict the number of children they may have, and have access to education and employment.
The pill also changed people’s self-perception and expectations, especially in relation to the slender ideal. According to Lexchin and Mintzes (2023), a more “streamlined” and androgynous conception of feminine beauty came about after the pill, which helped bring about a societal change where women’s reproductive capabilities were not seen as the main factors assessing their bodies. This change was cemented by the media’s fixation on youth and thinness and the growth of the fashion industry. The widespread use of antidepressants and other psychotropic medicines has altered the way contemporary society perceives mental disease and wellness. The medicalization of daily life has occurred as a result of the rising use of these medications, claim Lexchin and Mintzes (2023). More than ever before, mental illness and its treatment provide a window into a wide range of human experiences and actions.
The medicalization of body image standards has far-reaching effects on society’s self-perception and member self-perception (Lexchin & Mintzes, 2023). The belief that people are more and more like a “neurochemical subject,” whose thoughts, feelings, and actions are largely impacted by their brain chemistry rather than their upbringing or environment, is one outcome of the rising use of psychiatric pharmaceuticals, according to Sawyer and Biswas (2022). In contrast, there are historical examples of individuals opposing and condemning the medicalization of human experience. From the anti-psychiatry movement of the 1960s to the ongoing debates surrounding the DSM-5 and the overdiagnosis of mental disease, there have been ongoing attempts to challenge the reductionist and individualistic ideas that form the basis of much of modern psychiatry (Sawyer & Biswas, 2022).
We may learn more about the potential impacts of new medications like Ozempic on societal norms and expectations around body image if we look at these historical precedents (Moorman et al., 2024). Medications that help individuals lose weight, such as birth control pills and antidepressants, may change the way society sees health, beauty, and identity by impacting how people see and engage with their minds and bodies. However, we need to look at these shifts in a critical and all-encompassing light, considering the many political, social, and economic factors that impact the production and use of these narcotics (Newman & Cragg, 2020a). If we look at these medicines in the right historical and cultural light, we can see health and wellness more fairly and healthily, one that understands that structures need to change in order to achieve fairness and justice.
Many interests and goals have shaped how new drugs have changed social rules. Two examples are antidepressants and the pill to prevent pregnancy. People’s lives are becoming more and more like medical experiments, and diet pills like Ozempic are changing social norms about health and beauty. The assumptions and power relations that support these trends need to be constantly looked at and criticized. After that, the best thing we can do is work towards a future where everyone is treated equally.
Medications to Norms
Pathways of Influence
Drugs like Ozempic get much use through a lot of different routes and ways. A lot of different areas affect how people think about and feel about drugs and how they are used. These include the science, economic, cultural, and political worlds. Advertising and marketing, among other things, may have a big effect on how people think about drugs. People all over the world are getting more and more worried about the ways drug companies try to get people to use their drugs illegally (Hernández et al., 20248).
This can be seen in the way that popular people and social media users promote Ozempic without a license. The ads for this drug often make it seem like an easy way to solve complicated social and personal problems by using stories and images that play on deeply held cultural fears and goals related to body image and self-esteem. Advertisements for weight loss goods often focus on certain groups, like young women and girls, because the companies think they are more likely to buy. Briceland (2023) says that these kinds of ads reinforce racist and gender stereotypes by encouraging people to be thin and shaming people who are fat because they eat too much.
One important way that medicines may change cultural values is through the influence of doctors and other experts. When there are no clear evidence-based treatment standards or advice, marketing and advertising drugs to doctors can have a big effect on how often they are prescribed and how much patients want them (Hristakeva et al., 20248). They might see Ozempic and other weight loss drugs like it as a “quick fix” for a difficult health problem with many parts. It is said by Briceland (2023) that many doctors give these drugs to people who are trying to lose weight, even though there is no proof that they work or are safe.
As weight, body image, and similar issues become more medicalized, there are a lot of “expert” ideas and points of view on the subject. This group includes a lot of well-known people in the medical field, the exercise industry, the self-help book writing industry, and the social media industry (Newman & Cragg, 2020b). A lot of these people push a dangerous obsession with losing weight and an unrealistic view of health and wellness that says being thin means you will be happy and successful. Strong currents and ways go against these common myths and assumptions. Life needs to be healthy and more open to everyone because of body acceptance and other social factors of health. This is what we are trying to do: go against the idea that how you see yourself is a disease.
Even though these campaigns know that larger systems of wealth and power affect who gets orders for drugs like Ozempic, they often blame the drug business for shaping how people think about and feel about these substances. These groups are working for a more fair and free society by giving people who have been silenced by social beauty standards a voice. Ozempic and other drugs like it are affected by many different interests and goals as they go through a complex and multidimensional process of acquiring cultural norms. People and groups in communities have the power to question and change these norms. Pharmaceutical companies and others also play a part in pushing and offering these treatments (Oswald, 2024). From a critical and interdisciplinary point of view, we could look at how medical processes change traditional ideas about health and who we are. We could stop the medicalization of human pain and make a society without high beauty standards if we do this.
Implications for Consumer Behavior and Fashion Trends
People’s tastes will change when Ozempic and other drugs like it that change your body and help you lose weight become more well-known. Because of how popular these drugs are, there is good reason to worry that they may help keep up hurtful and unrealistic standards of beauty based on physical features (Tiggemann,2002). One sign of this pressure is the fashion industry’s notoriously high beauty standards. Models, designers, and buyers may feel more pressure to meet these standards of thinness if weight loss drugs like Ozempic are easier to get (Park et al., 2023).
Holistic and long-term methods of health and wellness have been pushed aside in favour of pharmaceutical treatments. Body image problems have become more medicalized, in part because drugs are advertised as a “quick fix” for weight loss (Pharma, 2022). When medicalization makes it harder for oppressed and poor people to get the health care they need, it can make the already difficult journey to a healthy and happy relationship with one’s body even harder. Less obvious but still bad effects on customer behaviour and design trends can happen as weight loss drugs like Ozempic become more widely available. People’s self-esteem could be hurt even more by unrealistic and dangerous beauty standards, and the common use and acceptance of these drugs could make people’s body image problems worse.
We may see more ads for weight loss products and more “body transformation” stories in the media and popular culture because of this group pressure. Robin et al. (2022) say that the large number of “before and after” weight loss photos on social media sites like Instagram and TikTok has made people want to record and share their own weight loss experiences (Boddy, 2016). This has made the pressure and competition that are already very high when it comes to body image even stronger. As weight loss drugs like Ozempic become easier to get, people may rely less on their bodies and more on outside treatments and approval to feel better about their self-esteem. According to Bollmeier (2023), this link may affect many mental and physical health problems, such as anorexia, body dysmorphia, anxiety, and long-term stress.
The medical community sets standards that affect how people act and what clothes people wear. These standards reflect society’s complicated and sometimes contradictory ideas about what is healthy, beautiful, and who we are. More and more weight loss drugs, like Ozempic, are becoming available. This may give some people the confidence boost they need to get over their body image problems finally. However, you should know what these drugs cannot do before you start taking them.
To make health and fitness more fair and open to everyone, we could look into the cultural and political background of these standards and how they affect people’s lives and choices. The method needs to take into account how people’s cultural, social, and economic backgrounds affect how they see their worth and how easy it is for them to get health care. The article then talks about how dominant stories and power structures lead to issues like harmful ideas of beauty and treating pain with drugs.
This piece will not make fun of or insult anyone who wants to improve their mental and physical health by taking Ozempic or any other weight loss drug (Hesse-Biber,1996). The stories are meant to show how the social and economic differences between these people hurt them (Sawyer & Biswas, 2022). We can free ourselves from medicalizing everything and strict beauty standards if we work together to make wellness and health standards that are less exclusive and more strong. This point of view has to take into account that everyone’s life is different while also understanding the need for changes in society and the way things are built.
Conclusion
As an example, Ozempic and other similar weight loss pills show how strongly drugs can change community norms and ideals about what is physically beautiful. The goal of this thesis was to explain the complicated web of links between personal experience, cultural norms, and technological progress (Schwartzberg et al., 2024). It did this by looking into where these norms came from, the ideas and definitions that support them, and the specific ways that drugs become widely accepted and have an effect. This will be good for everyone, not just the fashion industry. Many people are afraid that the fast medicalization of body image could make people feel even more pressure to meet unrealistic standards of health and beauty. When weight loss drugs like Ozempic become more widely available and cost more, it may be even harder for people in low-income areas to get medical care (Silva Almodóvar et al., 2024).
Lawmakers, doctors, and business leaders can work together to promote a healthy and more accepting view of the body, which will help us solve these problems(Sawyer & Biswas, 2022). The best ways to solve this problem might be to teach more people about the pros and cons of weight loss drugs and put more limits on medical ads. How the fashion business shows different body types is another thing that could be important. It is time to get rid of the idea that women should be too thin and instead value difference and acceptance. It might be possible to reach the goal of giving people more clothes options by showing a wider range of body types in fashion ads and media.
There is no intention to make fun of or judge people who take diet pills in this study. Instead, the goal is to show the problems these people face (Silva Almodóvar et al., 2024). What it really means is that people’s battles with fat are part of a bigger picture of social and systemic unfairness. Taking a social justice and inclusive point of view is one way to deal with these problems. We will have a better chance of making the world free of poverty and rich for everyone if we succeed (Pharma, 2022). Access to health care and programs that promote a good body image is affected by many cultural, social, and economic factors. To move forward, we need to recognize these things along with the stories and power structures that support harmful standards of beauty and treat pain as a disease (Wessel & Pogrebnyakov, 2024). It is important to recognize that everybody is valuable and complicated. However, it is also important to be open to and support the stories of people who have been hurt or harmed because of these standards (Sawyer & Biswas, 2022).
Things like culture, society, and technology all affect how we think about and act when it comes to health and looks(Pharma, 2022). In this case, the diet pill Ozempic and others like it work very well. We need to keep thinking about and working on these problems if we want to live in a society that is more fair and equal and free from discrimination and censorship. We need to do and study that crosses over and involves many different fields because we need help to make progress in our fields. Our help is needed in many academic fields, such as public health, sociology, psychology, anthropology, and many more(Wessel & Pogrebnyakov, 2024). We should all be ready to face our own biases and false beliefs about health and body image because they keep us stuck in bad habits and ways of thinking. There will be a big splash at the end, however. Suppose we all fight against damaging beauty standards and the medicalization of everyday life. In that case, we can show how diverse, adaptable, and creative we are as a species (Sawyer & Biswas, 2022). We promise to treat the human body with the respect and esteem it deserves, no matter what the future brings, because it is a physical representation of our shared humanity and not just something that can be changed to fit social or medical norms (Pharma, 2022).
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