Pop culture in Japan does not provide soft power. Another state is enticed to change its behaviour favouring the soft power disseminator as a result. The Japanese chill, rather than the Japanese state, attracts visitors to Japan. This is because Japan was unsuccessful in obtaining a permanent membership on the United Nations Security Council (Michael J. Norris, 2010). When it comes to the exercise of Japanese soft power, there is a historical and value-based obstacle. Since the primary power elements of post-modern governments are intangible, Japan will have to deal with uncertainties if it wants to become a global powerhouse (Michael J. Norris, 2010).
South Korean pop culture has a world dominance that spans television dramas, video games, music, and, more recently, films, novels, and even sports. Sponsoring popular events and performers, as appealing as it is, is not soft power. Soft power is not the same as nation branding, promoting a typically positive but shallow self-image. To effect long-term changes in how people perceive or interact with a country. After all, soft power is all about achieving what one wants. Seoul will be able to translate soft power into active soft power due to Korean culture’s global significance. The South Korean government created the framework by encouraging corporate investment and vertical integration in the film industry (Jenna Gibson, 2020). South Korean creatives have to produce and compete on a worldwide scale. The common interests of many South Korean fans motivate them to deeply engage with one other and their favourite singers or actors, and this is the beauty of South Korean pop culture. They take advantage of genuine fan interest in South Korean foreign policy problems like inter-Korean détente.
The relevance of globalization has been stressed throughout the course because it affects how countries, firms, and individuals engage with one another. As a result, the structure of economic output between countries shifts, with international trade becoming more prevalent, global supply chains being more open to all nations, and access to natural resources and labor markets becoming more widely available. Globalization of culture facilitates the exchange of cultural norms between countries as well as the consolidation of many cultures. Globalization, the integration of business and consumer culture across different countries throughout the world, and international communication are all aspects of the modern era, according to cultural globalization.
In conclusion, learning about and examining the history of globalization and its repercussions and growth provides a complete picture and a better understanding of the subject, as well as the numerous discussions that have centred on globalization. The course has aided in understanding the cultural perceptive more undoubtedly. Culture is defined as the people’s ways of life, encompassing arts, beliefs, and institutions that are passed on from generation. It has also been viewed as a way of life of the community that includes fashion, language, religion, rituals, and art. Cultural Globalization can impact life by improving the quality of life, especially in developing countries with access to a better lifestyle, education, infrastructure and improved health care.
References
Michael J. Norris. (2010). Exploring Japanese popular culture as a soft power resource. Inquiries Journal. https://www.inquiriesjournal.com/articles/253/exploring-japanese-popular-culture-as-a-soft-power-resource
Jenna Gibson. (2020, December 15). How South Korean pop culture can be a source of soft power – The case for South Korean soft power. Carnegie Endowment for International Peace. https://carnegieendowment.org/2020/12/15/how-south-korean-pop-culture-can-be-source-of-soft-power-pub-83411
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