Introduction
Choosing the proper type of business is one of the most critical decisions that need to be made and, thus, deserves attention to detail by way of research and thought. In this market research assignment, let us now zero in on establishing a sole proprietorship called “Intentional Moments Photography.” It will be specializing in natural and posed family portraits in vivid color and classic black and white (An et al., 2023). This initiative is one-of-a-kind due to a value proposition rooted in the heritage of Sears Portrait. More than just business, the core of Intentional Moments Photography also sets itself for graciousness since a portion of its profits, which would otherwise be used to offer volunteer photography help, goes to the terminally ill. Such a social enterprise with a cause would fit the characteristic supplying of exquisite family portraits and building better, supportive communities through a vision beyond profit.
Research on Sole Proprietorship Regulations:
Step 1 involves in-depth research into the legal considerations and requirements for setting up a sole proprietorship. A single person can place the enterprise in that context through the available resources at the DeVry University Library and bring out paramount insights on the legal and operational dimensions tied explicitly to the chosen business. “Research on the steps to registration, how to keep up with the compliance requirements, and licensing that might later follow on for effective engagement with and management of the enterprise of Intentional Moments Photography.
Product/Service Description:
This varied and, in many ways, different range of services is aptly characterized by Intentional Moments Photography, emphasizing the truthfulness and connected nature of natural and posed family portraits (Sarkisova & Shevchenko, 2023). Rejuvenate the lost charm and emotion associated with Sears portraits by infusing that touch of nostalgia and timeless chic into Photography of modern families. Drawing from the heritage and history of Sears, Intentional Moments Photography promises that our pictures are more than just photos but impressions of families’ moments, feelings, and bonds.
Understanding the vast diversity of client tastes, the business promises to offer a versatile service on the consumer’s end. In addition to vibrant color portraits capturing engaging snapshots that define life, Intentional Moments Photography will also offer classic black-and-white possibilities.
This duality allows clients to choose the style that resonates the most with their tastes and preferences—resulting in the photographic experience supernaturally aligned with their vision. By combining traditional charm with contemporary flexibility, Intentional Moments Photography wishes to become the venue of choice for families and their desire for timeless, fine-quality portraits celebrating relationships that most are cherished and treasured (Marks, 2021).
Benefits to the Market:
Quality Family Portraits: Intentional Moments Photography creates fine art family portraits that capture and represent the true essence of family relationships. Our vision is timeless images that become cherished family memories for our clients, celebrating the beauty of their unique bonds.
Nostalgic Appeal: It will rekindle the essence of Sears portraits and tap into the nostalgia of clientele that wants to do Photography classically and sentimentally. To evoke cherished memories with timeless, emotionally resonant images, enough to capture the full depth of your emotions and personality.
Community Engagement: Our photography volunteer service is designed to consider the community’s welfare, providing vital emotional support in times when it is needed. We take imagery to suffering individuals and their families, creating lasting, heartfelt memories with solace and comfort.
How is the Approach Better than the Competition:
Unique Proposition:
Clients will be attracted to Intentional Moments Photography because it marries value-driven, Sears-inspired family photos that have been known to have a vast market for many years and couples them with an intentional commitment to community service. That unique combination creates clients who are not just proud but ecstatic to have their memories made and their money given to people making a difference in their community.
Quality and Compassion:
Our business creates a proper and meaningful experience for our clients. Human compassion and social responsibility overlay the pure technical excellence in Photography. We sustain that we do not need to take photographs but rather record emotions and make a difference in the communities we manage.
Holistic Experience:
Intentional Moments Photography is set apart in creating a total package of technical know-how, compassion, and social responsibility. Unlike competitors who focus on perfecting surface aesthetics and economic bottom lines, our business exists for clients to go back with not only great photos but to have been served in a purposeful and meaningful manner.
Impactful Community Contribution:
In a market where the emphasis is placed more on commercial success than community benefit, our unique proposition is to volunteer photography services for terminally ill patients. The fact that it underlines our commitment to community service and builds an extra connection with clients keen on the good their sessions can do. The dual emphasis on creating enhanced client experiences and giving back to the community puts Intentional Moments Photography at the forefront of socially responsible and emotionally rich choices in an over-saturated market.
In summary, the business would like to be set up as a sole proprietorship that will not only deliver the best family portraits to families but also as a service to those families who have loved ones who are terminally ill. Having thus met the requirements and decided to run a sole proprietorship with all the benefits and uniqueness of the business considering Intentional Moments Photography, venturing into Photography as a business thought comes with meeting the market’s demand and interest. With broad research and strategic planning, this business will stand out within the photography market.
References
An, J., Yang, Z., Li, L., Wang, J., Lin, K., Liu, Z., … & Luo, J. (2023). Openleaf: Open-domain interleaved image-text generation and evaluation. arXiv preprint arXiv:2310.07749. https://arxiv.org/abs/2310.07749
Marks, A. (2021). Vivian Maier developed the untold story of the photographer’s nanny. Simon and Schuster. https://books.google.com/books?hl=en&lr=&id=-k1NEAA
Sarkisova, O., & Shevchenko, O. (2023). In Visible Presence: Soviet Afterlives in Family Photos. MIT Press. https://books.google.com/books?hl=en&lr
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