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Unilever Essays

Data-Driven Marketing

Technological advancements are critical in contemporary commercial activities, and reaching out to clients is no exception (Chaffey & Ellis-Chadwick, 2019). Digital marketing influences business enterprises’ communication patterns and analogies to advertise, attract, and sell products and services in the virtual environment. According to Ryan (2016), business organisations require a digital marketing approach to gain opportunities ... Read More
Pages: 15       Words: 3957

Strategic Real Estate Advisory for Unilever: A Holistic Approach to Developing a New HQ in Kingston or London

Executive Summary This report provides an in-depth analysis of Unilever’s strategy for developing a new headquarters in either London or Kingston. It outlines the key considerations for the move, including financial, social, environmental, ethical, and sustainability aspects. The report then examines the 10-year hold strategy for the new site, including location analysis, market considerations, redevelopment/refurbishment, ... Read More
Pages: 24       Words: 6375
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Stereotypes of Masculinity, Femininity, and Racism in Commercialized Products

Introduction Unilever is a multinational consumer goods company based in London, England, and Rotterdam, Netherlands. It was founded in 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. Today, Unilever is one of the largest consumer goods companies in the world, with a portfolio of over 400 brands, ... Read More
Pages: 6       Words: 1543

Business in the 21st Century

Introduction The British corporation Lever Brother and the Dutch company Margarine Unie merged in 1930 to become the modern Unilever PLC and Unilever N.V, with headquarters in London and Rotterdam, respectively (Sivakumar, 2021). Before their merger in 1872, the Dutchmen Jurgens and Van den Bergh created a facility in the Netherlands to generate margarine from ... Read More
Pages: 7       Words: 1688

Business and Sustainability

The selected company to critically discuss the organization’s strategy is Unilever. It is a multinational company dealing with consumer goods, whose headquarters are based in London. This company sells over four hundred brands in 190 regions worldwide. The principal rationale for selecting Unilever is the availability of its vast network all over the world. Additionally, ... Read More
Pages: 9       Words: 2443

Sustainability Reports of Unilever

Introduction Sustainability refers to the ability to last and endure for an extended period. Sustainability is closely related to sustainable development, which involves organizations meeting their own present needs without compromising the ability of future generations to meet their needs. Sustainability is viewed in three dimensions: economic, social, and environmental dimensions (Purvis et al., 2019). ... Read More
Pages: 6       Words: 1492

Strategic Decision Making of Unilever

Introduction Unilever is one of the famous and old FMCG (Fast Moving Consumer Goods) producer companies in the world. Founded in 1929, this company has successfully extended its business and made its goods popular under different brand names in more than 190 countries. It has been recognized that when it comes to FMCG products, the ... Read More
Pages: 9       Words: 2433

Analysis of Unilever

Executive Summary Unilever is one company that has established its operations in various countries and has an ambitious plan for growing its business sustainably with a sense of social purpose and providing efficiency and innovation in its growth strategies. With having operations in various countries, the company gets the advantage of various regional markets and ... Read More
Pages: 11       Words: 2754
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